An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
This document discusses social media trends and strategies. It notes that in today's environment, simply identifying media touchpoints is not enough to solve problems - companies must consider how to guide consumers through an entire purchase process. The deeper consumers are engaged on social networks, the shorter their purchase decision process may be. Due to technology and wireless internet, business models are becoming more creative. Traditional marketing that emphasized control is no longer suitable as social media is causing marketing to evolve driven by consumers' different needs.
The document discusses the rise of social media marketing in China. It notes that consumers now have more control over information consumption and sharing online. While some brands have found success using social media, it also faces challenges in China like not fully understanding social platforms and difficulties measuring effectiveness. The document then walks through steps a company took in launching a social media marketing campaign on Weibo, including understanding the platform, setting goals, and evaluating results.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
10. 在中国,社会化媒体营销的开展遇到了一些挑战
We don't know enough about social media to know where to begin
我们对社会化媒体了解不够多不知道从何开始
There's no established way to measure the effectiveness of social media
没有确定的方法来测量社会化媒体的效果
Only a fraction potential of social media is currently tapped in china
目前中国社会化媒体潜力只被挖掘出来一小部分
Very few companies really understand how to use social media
只有少数公司懂得如何运用社会化媒体
I think my company needs to catch up with the latest trends around social
media,but Keeping up with the developments and trends in social media
usage is challenge
我想我的公司需要了解最新的社会化媒体趋势和发展,但是这对于我们是个挑战
I think there are too many social channels/platforms to choose from
我觉得有太多的平台需要选择,有些无从下手
I cannot find the right agency partners or vendors
我找不到好的代理公司或者供应商
一份来自对中国广告主的调查