ºÝºÝߣ

Kansas City, Missouri Area United States

Director Social + Emerging Media

Advertising / Marketing / PR

As part of WPP, and more specifically the Y&R Group, VML works with some of the most recognized brands. I am proud to lead a great team that is responsible for developing the social strategy for major brands. Those brands include: Sprint, Gatorade, Wendy’s, Kellogg’s, Coors, Coors Light, Cottonelle, Scott, Kleenex, Viva, Major League Baseball Player's Association, NAPA Auto Parts, State of Tennessee and others. For all brands the on boarding process consists of determining the proper voice, content pillars, platforms to engage in, community management engagement and paid strategy. This all roles out of the fundamental understanding of what the role of social media is in the greate...