CHIEF DIGITAL MARKETING & INNOVATION OFFICER
18 years of experience in multi-channel marketing strategy, E-commerce,CRM, Media in international environment.
- E-Marketing & E-commerce Direction: think and build Digital Marketing strategies and new sales channels.
- Innovation Direction: digitalize consumer touch points to create new experiences, engagement and incremental sales.
- Change management: Lead and drive digital transformation with all departments.
- Mass market and Luxury: 17 years in H&B and alcohol drinks sectors.
- Entrepreneur profile: dynamic and creative Manager, challenge oriented, cross-functional, open to new ideas and resilient to pressure
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