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Audi keynote

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Charlie Fuentes
Charlie Fuentes

Audi is running a campaign from October to December where customers who purchase an Audi vehicle can donate to the American Lung Association. Audi will match 50% of each customer's donation. The donations and donors will be promoted on social media and top donors will have their names displayed at dealerships until February to recognize their contributions.

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Perfectly Imperfect. Since 1969 Audi has always strived for perfection through technology and engineering. It is now 2017 and we’re still not perfect. Yet, we continue to believe that in falling short of perfection we at AUDI can achieve excellence. From now to December 31st AUDI will match every donation to the American Lung Association made by an AUDI customer at the time of signing. #audi_makethingsbetter
DIRECT MAIL Both postcard and decal give brief descriptions of the 50-50 charity mission. Call to action is to visit audiusa.com and discover the message behind #audi_makethingsbetter
GUERILLA MARKETING Perfectly Imperfect. Since 1969 Audi has always strived for perfection through technology and engineering. It is now 2017 and we’re still not perfect. Yet, we continue to believe that in falling short of perfection we at AUDI can achieve excellence. From now to December 31st AUDI will match every donation to the American Lung Association made by a AUDI customer at the time of signing.
IN STORE EXPERIENCE From October - December, customers purchasing an Audi vehicle can also donate to the American Lung Association. Audi will match 50% of the donation. Dealerships will hang banners of the top 12 donors till the end of February. All donors will be posted on Instagram under #audi_makethingsbetter
PLAN OF ACTION 0 75 150 225 300 375 October 23rd october 31st november 1st december 31st january-february march-july MAIL DELIVERABLES TO DEALERSHIPS DIRECT-MAIL CAMPAIGN & SOCIAL MEDIA LAUNCH GUERRILLA MARKETING CAMPAIGN ND OF 50%-50% TO PERSONAL CAUSE DISPLAY BANNERS OF TOP 12 DONORS LAUNCH “OUR HEROES DRIVE AUDI” CAMPAIGN. -FEATURING OUR DONORS
Audi keynote

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Audi keynote

  • 1. Perfectly Imperfect. Since 1969 Audi has always strived for perfection through technology and engineering. It is now 2017 and we’re still not perfect. Yet, we continue to believe that in falling short of perfection we at AUDI can achieve excellence. From now to December 31st AUDI will match every donation to the American Lung Association made by an AUDI customer at the time of signing. #audi_makethingsbetter
  • 2. DIRECT MAIL Both postcard and decal give brief descriptions of the 50-50 charity mission. Call to action is to visit audiusa.com and discover the message behind #audi_makethingsbetter
  • 3. GUERILLA MARKETING Perfectly Imperfect. Since 1969 Audi has always strived for perfection through technology and engineering. It is now 2017 and we’re still not perfect. Yet, we continue to believe that in falling short of perfection we at AUDI can achieve excellence. From now to December 31st AUDI will match every donation to the American Lung Association made by a AUDI customer at the time of signing.
  • 4. IN STORE EXPERIENCE From October - December, customers purchasing an Audi vehicle can also donate to the American Lung Association. Audi will match 50% of the donation. Dealerships will hang banners of the top 12 donors till the end of February. All donors will be posted on Instagram under #audi_makethingsbetter
  • 5. PLAN OF ACTION 0 75 150 225 300 375 October 23rd october 31st november 1st december 31st january-february march-july MAIL DELIVERABLES TO DEALERSHIPS DIRECT-MAIL CAMPAIGN & SOCIAL MEDIA LAUNCH GUERRILLA MARKETING CAMPAIGN ND OF 50%-50% TO PERSONAL CAUSE DISPLAY BANNERS OF TOP 12 DONORS LAUNCH “OUR HEROES DRIVE AUDI” CAMPAIGN. -FEATURING OUR DONORS