Reckitt
Download as PPT, PDF2 likes329 views
Dettol has historically been the gold standard for hygiene protection in India. However, during an outbreak of Swine Flu, Dettol faced unprecedented aggressive competition from other brands trying to leverage the situation. Dettol's challenge was to protect its leadership position without having a Swine Flu-focused creative, and it had to act fast without time to develop new creative materials.
1 of 8
Downloaded 27 times
Ad
Recommended
WORLD CSR DAY - Andrew Steel
WORLD CSR DAY - Andrew SteelTreedom
油
The document discusses the Plant a Tree Today (PATT) Foundation, which works to raise environmental awareness, campaign for better practices, take action against deforestation and climate change through tree planting. PATT's work aims to campaign for environmental practices, take action on climate change, implement tree planting projects, provide environmental education, and fund community development centered on reforestation. PATT was founded in 2005 and has offices in multiple countries in Asia.Final marketing term paper
Final marketing term paperSakiba Ornica
油
The document provides information on Lifebuoy and Keya super beauty soaps. It discusses that Lifebuoy has been a popular soap brand in Bangladesh since the 19th century as a product of Unilever. Keya super beauty soap was launched in 1996 by Keya Cosmetics Ltd. It then discusses the strengths and weaknesses of the two brands. It also analyzes the segmentation, targeting, and positioning strategies of both Lifebuoy and Keya soaps.Lux[1]![Lux[1]](https://cdn.slidesharecdn.com/ss_thumbnails/lux1-090917080728-phpapp02-thumbnail.jpg?width=560&fit=bounds)
Lux[1]gabru
油
Unilever Bangladesh markets their popular beauty soap brand LUX. They segment the market according to geographic locations and socioeconomic status. LUX targets urban and sub-urban upper middle and middle class consumers. While maintaining consistent quality worldwide, LUX comes in six fragrances and three sizes. Unilever uses extensive promotional activities and third party distributors to distribute LUX nationwide, maintaining their market leadership position. However, competitors are gaining share in rural areas, so Unilever may need to target those segments or attract new groups like children to retain their dominant share of the beauty soap market.marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULAghna Shamsi
油
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.Case study on Nestle
Case study on Nestlekarthikgudanvs
油
Nestl辿 is a large multinational corporation headquartered in Switzerland that operates in over 185 countries around the world. It entered the Indian market in 1961 by establishing its first factory in Moga, Punjab. Since then, Nestl辿 has grown significantly in India and works with farmers and suppliers to provide livelihood for about one million people. The document discusses Nestl辿's history and global expansion, and analyzes the company using a PESTLE framework to identify political, economic, social, technological, legal, and environmental factors impacting the business. It also outlines Nestl辿's market penetration strategy of promoting brand awareness and adapting products to local markets. The SWOT analysis notes Nestl辿's product diversity and brand strength but alsoCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
油
Companies fulfill their ethical responsibilities to society by listening to various stakeholder voices and taking action. This allows them to understand and respond to societal demands. During difficult times like the current pandemic, companies should play a vital role by providing essential products to help people cope. They must also make sure to treat employees and customers fairly through practices like reasonable pricing and prioritizing health. One product that could help society's transition to the new normal is multivitamins, as they boost immunity and overall health.Corporate social-responsibility
Corporate social-responsibilitypipaliya hiren
油
Corporate social responsibility is a continuing commitment by businesses to behave ethically and contribute to economic development while improving quality of life for employees, communities, and society. Key steps to implement CSR successfully include better communication between management and staff, appointing a CSR position, and maintaining good relationships with stakeholders. Major companies in India focus CSR efforts on education, rural development, and helping disabled people. Globalization has changed CSR as multinationals take on state-like roles and must consider political and economic impacts of their actions.
Why Corporations Will Save The World (with help from Creative Agencies)
Why Corporations Will Save The World (with help from Creative Agencies)Trevor Bennett Grant
油
Why corporations will save the world with a little help from creative agencies
Answer: in order to to save themselves from losing relevance and preference with consumers.
WE ARE Pi co-founder Alex Bennett Grant and Strategy Director Jessica Perri present a vision for how corporations will save the world and themselves by adopting brand purpose that benefits the world as a differentiator in order to engage Millennial consumers. Bennett Grant and Perri address the topic with a proposition based on three pillars: Culture, Future, Good.
Culture: How sustainable is brand communication that leverages popular culture and memes to borrow equity and become salient with consumers in a social era? Some brands realise this approach has its limits and are instead opting for leveraging brand purpose based on social and societal good. Is this a winning strategy for large corporate brands?
Future: what are the new ways to organising a corporation and its brand to stay competitive as markets are flooded with newer, nimble competition founded with brand purpose and usefulness at their core? In an era of 21st century Benefit Corporations, will the 20th century mass market corporate dinosaurs evolve by disrupting their own models, or die at the hands of dwindling relevance?
Good: how can placing social and societal benefit be applied as a brand differentiator, not only for the younger corporations, but the big slow older brands too? How can creative agencies the world over help nurture and educate corporate clients to think differently about ways in which they can stay relevant, by reflecting their consumers millennial values and desire to purchase brand purpose with their products?
This presentation is a call to arms for marketers and agencies to join the conversation in an effort to create a RACE FOR GOOD among corporate brandsbrand scavenging
brand scavengingVishakha Pithwal
油
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.Personal Branding To Start And Grow Your Career
Personal Branding To Start And Grow Your CareerDan Stuart
油
Social Media" is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, "How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment - and do so in a way that is manageable and effective?"際際滷s on understanding advertising
際際滷s on understanding advertisingvijaybh3
油
This document discusses advertisements and their purpose and impact. It begins by noting that advertisements are ubiquitous in modern society through various media channels. The document then defines advertising as a method of mass promotion that aims to persuade consumers to purchase particular products or services by exaggerating their positive qualities. Advertisements are also described as playing a key role in building brands by differentiating products and conveying desired brand values and images to appeal to consumers. The document notes that while advertisements influence consumer purchases, they can also shape how people think about themselves and their social status. It suggests people should critically analyze advertising techniques and appeals.Some conversation starters for Rupa and Co.
Some conversation starters for Rupa and Co.Tannistho Ghosh
油
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product. PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
油
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.Belch 10e ch08_ppt
Belch 10e ch08_pptkpatric
油
This document discusses various aspects of developing creative advertising strategies, including determinants of creativity, universal advertising standards, models of the creative process, developing the major selling idea through approaches like unique selling propositions and positioning, and elements of an advertising campaign like themes and slogans. It provides outlines for a creative brief and information flow from marketing to creative teams.Elevating Your Corporate Social Responsibility Communication Effort
Elevating Your Corporate Social Responsibility Communication EffortAniisu K Verghese
油
This document provides guidance on elevating corporate social responsibility (CSR) communication efforts. It begins by outlining how global CSR trends can impact organizations and what can be learned from research and best practices. It then discusses how to support volunteers' understanding of their role and the steps they can take to promote the company brand through CSR activities. The document provides examples of effective CSR communication from various companies and studies. It concludes by emphasizing the importance of alignment, partnership, communication strategy, and follow up in empowering CSR leaders and volunteers.Colgate Brand Dossier
Colgate Brand DossierRAHUL TOSHNIWAL
油
This document provides a dossier on the brand Colgate, summarizing its history and evolution, marketing strategies, and SWOT analysis. It discusses Colgate's early origins in 1806 and incorporation in India in 1937. Over time, Colgate has launched multiple products and campaigns to build awareness of oral hygiene. The dossier analyzes Colgate's brand positioning, distribution strategy, and tactics for tackling competition. Market surveys and hypotheses testing are also summarized. In conclusion, the document recommends Colgate expand its store presence and online advertising to further boost growth.Powerpoint unit 1 
Powerpoint unit 1 Dayna Crawford
油
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.Sm vision
Sm visionFarah Sulaiman
油
The document discusses the differences between mission, goals, objectives, strategy, execution, and tactics. A mission is the long-term achievement that an organization aims to accomplish through setting objectives, developing strategies, and implementing executions and tactics. Objectives and goals are specific aims that contribute to achieving the overall mission. Strategy is the plan to achieve objectives, while executions and tactics are actions taken to implement the strategy on different scales, with tactics representing smaller moves.MARKETING MANAGEMENT.pdf
MARKETING MANAGEMENT.pdfSerjiEasowPhilip
油
The document provides an analysis of competitors in the consumer goods industry, specifically comparing HUL, Marico, and Nestle. It discusses each company's flagship brands and products. For HUL, it focuses on Pepsodent toothpaste and a legal case where Pepsodent claimed superior germ fighting ability compared to Colgate. For Marico, it discusses Parachute coconut oil and a comparison to Dabur's Anmol Gold coconut oil on price. For Nestle, it briefly outlines the company and focuses on its baby food products and compares to Heinz baby foods. The document concludes with market outlook statistics on the growing Indian baby food market.Ms 91-2011
Ms 91-2011DistPub India
油
This document discusses Amway's corporate social responsibility strategy and partnership with UNICEF. It begins with an overview of Amway as a direct sales organization with over 3 million independent distributors worldwide. It then discusses how Amway works with UNICEF on its "One by One" campaign to improve children's lives globally. The document also summarizes Amway's strategy development process, which includes input from distributors and aims to build loyalty while making a real impact. Amway cascades its global CSR strategy throughout the organization and partners closely with UNICEF UK to fundraise for children's initiatives.Ms 91-2011
Ms 91-2011DistPub India
油
1) Amway is a global direct sales company with over 3 million independent distributors worldwide. It partners with UNICEF as part of its corporate social responsibility strategy to improve children's lives globally.
2) Amway encourages its independent distributors to support its "One by One" campaign for children. Since 2001, Amway Europe has contributed over $2 million to UNICEF's immunization and child survival programs.
3) Amway develops flexible CSR strategies in consultation with distributors. Its strategy of partnering with UNICEF was informed by research finding distributors strongly support helping children. The strategy aims to build loyalty, enhance Amway's reputation, and make aPowerpoint unit 1 finished
Powerpoint unit 1 finishedDayna Crawford
油
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.daag ache hai campaign 
daag ache hai campaign kunal mittal
油
Surf excel and their strong positioning making dirt good if it is for a social cause, their positioning, target market, segment and strong association with mother sentiments and ariel counter campaign, success of dirt is good campaignCase Study: Using Consumer Engagement to Improve Corporate Reputation
Case Study: Using Consumer Engagement to Improve Corporate ReputationSocial Media Strategies Summit
油
A case study on Pfizers Get Old program as well as best practices on how companies can engage consumers to improve their reputation and tell their story.Strategic Diversity Equity and Inclusion Leadership Assessment
Strategic Diversity Equity and Inclusion Leadership AssessmentKevin Carter
油
The Inclusion Innovates Strategic Diversity, Equity, and Inclusion Leadership (SDL) assessment is both a supplement to cultural competence coaching and training, as well as a stand-alone document that will enhance your ability to achieve personal, team, and organization success.
This assessment serves as a resource to assist you and your team, leverage the uniqueness
of each other to better customers, business partners, and community stakeholders
息 2010 - 2020 Inclusion Innovates
This assessment may not be reproduced, revised, translated, or photocopied in whole or in part by any means, now known or later invented, without the express written permission from Kevin A. Carter, President, Inclusion Innovates.
For additional copies or information, please contact:
Kevin A Carter
President | Inclusion Innovates
www.inclusioninnovates.com | #InclusionInnovates
601.790.1547 (C) | kevin@kacartergroup.com Our call for Investment in Startups in 2002.... 16 years on... the time has c...
Our call for Investment in Startups in 2002.... 16 years on... the time has c...Ivan Kaye
油
We look forward to Innovation being a priority on the Australian Agenda. THis bodes well for Australia twards 2025!Advertising &.pptx
Advertising &.pptxABINASHPADHY6
油
The document discusses a research project on the impact of television advertisements on children's buying behavior. It thanks Dr. Ishvinder Singh for providing the opportunity to work on the project. The purpose is to quantify the impact of TV ads on children. Objectives are to examine responses by age, gender, and viewing hours and determine the mean impact. The importance is discussed for companies wanting to increase sales and for the Pakistani context as little prior research has been done there.WOUND HEALING IN PERIODONTOLOGY - 3.pptx
WOUND HEALING IN PERIODONTOLOGY - 3.pptxtarunprakash1904
油
Wound healing in periodontology is a complex biological process that occurs following periodontal surgery or injury to the tissues of the periodontium, including the gingiva, periodontal ligament, cementum, and alveolar bone. The goal is to restore the damaged tissues and promote functional healing, minimizing complications such as infection or tissue breakdown.
The process can be divided into four main stages: hemostasis, inflammation, proliferation, and remodeling.
1. **Hemostasis**: Immediately following surgery or injury, the body works to stop bleeding through blood clot formation, which serves as a protective barrier and a matrix for tissue regeneration.
2. **Inflammation**: This phase is characterized by the body's immune response to clear debris and bacteria. It typically lasts for a few days and involves the influx of inflammatory cells like neutrophils and macrophages, which aid in cleaning the wound site and preventing infection.
3. **Proliferation**: During this phase, the body begins to rebuild the damaged tissues. Fibroblasts proliferate, synthesizing collagen and extracellular matrix components. New blood vessels form in a process called angiogenesis, which ensures a steady supply of nutrients and oxygen for tissue repair. This phase also involves epithelial migration over the wound site, covering the exposed tissue.
4. **Remodeling**: The final stage is characterized by the maturation of the tissue, where collagen fibers are reorganized and the wound strengthens over time. This phase can last for several months, as the tissues return to their normal structure and function.
Successful wound healing in periodontics is crucial for long-term outcomes, such as tissue regeneration, improved periodontal health, and prevention of further periodontal damage.Pharmacovigilance aspects : Predictability & Preventability Assessment.pptx
Pharmacovigilance aspects : Predictability & Preventability Assessment.pptxDr. Koppala R.V.S. Chaitanya
油
Assessment scales and methods of Predictability and Preventability of suspected adverse drug reactions in PharmacovigilanceAd
More Related Content
Similar to Reckitt (20)
Why Corporations Will Save The World (with help from Creative Agencies)
Why Corporations Will Save The World (with help from Creative Agencies)Trevor Bennett Grant
油
Why corporations will save the world with a little help from creative agencies
Answer: in order to to save themselves from losing relevance and preference with consumers.
WE ARE Pi co-founder Alex Bennett Grant and Strategy Director Jessica Perri present a vision for how corporations will save the world and themselves by adopting brand purpose that benefits the world as a differentiator in order to engage Millennial consumers. Bennett Grant and Perri address the topic with a proposition based on three pillars: Culture, Future, Good.
Culture: How sustainable is brand communication that leverages popular culture and memes to borrow equity and become salient with consumers in a social era? Some brands realise this approach has its limits and are instead opting for leveraging brand purpose based on social and societal good. Is this a winning strategy for large corporate brands?
Future: what are the new ways to organising a corporation and its brand to stay competitive as markets are flooded with newer, nimble competition founded with brand purpose and usefulness at their core? In an era of 21st century Benefit Corporations, will the 20th century mass market corporate dinosaurs evolve by disrupting their own models, or die at the hands of dwindling relevance?
Good: how can placing social and societal benefit be applied as a brand differentiator, not only for the younger corporations, but the big slow older brands too? How can creative agencies the world over help nurture and educate corporate clients to think differently about ways in which they can stay relevant, by reflecting their consumers millennial values and desire to purchase brand purpose with their products?
This presentation is a call to arms for marketers and agencies to join the conversation in an effort to create a RACE FOR GOOD among corporate brandsbrand scavenging
brand scavengingVishakha Pithwal
油
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.Personal Branding To Start And Grow Your Career
Personal Branding To Start And Grow Your CareerDan Stuart
油
Social Media" is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, "How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment - and do so in a way that is manageable and effective?"際際滷s on understanding advertising
際際滷s on understanding advertisingvijaybh3
油
This document discusses advertisements and their purpose and impact. It begins by noting that advertisements are ubiquitous in modern society through various media channels. The document then defines advertising as a method of mass promotion that aims to persuade consumers to purchase particular products or services by exaggerating their positive qualities. Advertisements are also described as playing a key role in building brands by differentiating products and conveying desired brand values and images to appeal to consumers. The document notes that while advertisements influence consumer purchases, they can also shape how people think about themselves and their social status. It suggests people should critically analyze advertising techniques and appeals.Some conversation starters for Rupa and Co.
Some conversation starters for Rupa and Co.Tannistho Ghosh
油
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product. PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
油
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.Belch 10e ch08_ppt
Belch 10e ch08_pptkpatric
油
This document discusses various aspects of developing creative advertising strategies, including determinants of creativity, universal advertising standards, models of the creative process, developing the major selling idea through approaches like unique selling propositions and positioning, and elements of an advertising campaign like themes and slogans. It provides outlines for a creative brief and information flow from marketing to creative teams.Elevating Your Corporate Social Responsibility Communication Effort
Elevating Your Corporate Social Responsibility Communication EffortAniisu K Verghese
油
This document provides guidance on elevating corporate social responsibility (CSR) communication efforts. It begins by outlining how global CSR trends can impact organizations and what can be learned from research and best practices. It then discusses how to support volunteers' understanding of their role and the steps they can take to promote the company brand through CSR activities. The document provides examples of effective CSR communication from various companies and studies. It concludes by emphasizing the importance of alignment, partnership, communication strategy, and follow up in empowering CSR leaders and volunteers.Colgate Brand Dossier
Colgate Brand DossierRAHUL TOSHNIWAL
油
This document provides a dossier on the brand Colgate, summarizing its history and evolution, marketing strategies, and SWOT analysis. It discusses Colgate's early origins in 1806 and incorporation in India in 1937. Over time, Colgate has launched multiple products and campaigns to build awareness of oral hygiene. The dossier analyzes Colgate's brand positioning, distribution strategy, and tactics for tackling competition. Market surveys and hypotheses testing are also summarized. In conclusion, the document recommends Colgate expand its store presence and online advertising to further boost growth.Powerpoint unit 1
Powerpoint unit 1 Dayna Crawford
油
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.Sm vision
Sm visionFarah Sulaiman
油
The document discusses the differences between mission, goals, objectives, strategy, execution, and tactics. A mission is the long-term achievement that an organization aims to accomplish through setting objectives, developing strategies, and implementing executions and tactics. Objectives and goals are specific aims that contribute to achieving the overall mission. Strategy is the plan to achieve objectives, while executions and tactics are actions taken to implement the strategy on different scales, with tactics representing smaller moves.MARKETING MANAGEMENT.pdf
MARKETING MANAGEMENT.pdfSerjiEasowPhilip
油
The document provides an analysis of competitors in the consumer goods industry, specifically comparing HUL, Marico, and Nestle. It discusses each company's flagship brands and products. For HUL, it focuses on Pepsodent toothpaste and a legal case where Pepsodent claimed superior germ fighting ability compared to Colgate. For Marico, it discusses Parachute coconut oil and a comparison to Dabur's Anmol Gold coconut oil on price. For Nestle, it briefly outlines the company and focuses on its baby food products and compares to Heinz baby foods. The document concludes with market outlook statistics on the growing Indian baby food market.Ms 91-2011
Ms 91-2011DistPub India
油
This document discusses Amway's corporate social responsibility strategy and partnership with UNICEF. It begins with an overview of Amway as a direct sales organization with over 3 million independent distributors worldwide. It then discusses how Amway works with UNICEF on its "One by One" campaign to improve children's lives globally. The document also summarizes Amway's strategy development process, which includes input from distributors and aims to build loyalty while making a real impact. Amway cascades its global CSR strategy throughout the organization and partners closely with UNICEF UK to fundraise for children's initiatives.Ms 91-2011
Ms 91-2011DistPub India
油
1) Amway is a global direct sales company with over 3 million independent distributors worldwide. It partners with UNICEF as part of its corporate social responsibility strategy to improve children's lives globally.
2) Amway encourages its independent distributors to support its "One by One" campaign for children. Since 2001, Amway Europe has contributed over $2 million to UNICEF's immunization and child survival programs.
3) Amway develops flexible CSR strategies in consultation with distributors. Its strategy of partnering with UNICEF was informed by research finding distributors strongly support helping children. The strategy aims to build loyalty, enhance Amway's reputation, and make aPowerpoint unit 1 finished
Powerpoint unit 1 finishedDayna Crawford
油
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.daag ache hai campaign
daag ache hai campaign kunal mittal
油
Surf excel and their strong positioning making dirt good if it is for a social cause, their positioning, target market, segment and strong association with mother sentiments and ariel counter campaign, success of dirt is good campaignCase Study: Using Consumer Engagement to Improve Corporate Reputation
Case Study: Using Consumer Engagement to Improve Corporate ReputationSocial Media Strategies Summit
油
A case study on Pfizers Get Old program as well as best practices on how companies can engage consumers to improve their reputation and tell their story.Strategic Diversity Equity and Inclusion Leadership Assessment
Strategic Diversity Equity and Inclusion Leadership AssessmentKevin Carter
油
The Inclusion Innovates Strategic Diversity, Equity, and Inclusion Leadership (SDL) assessment is both a supplement to cultural competence coaching and training, as well as a stand-alone document that will enhance your ability to achieve personal, team, and organization success.
This assessment serves as a resource to assist you and your team, leverage the uniqueness
of each other to better customers, business partners, and community stakeholders
息 2010 - 2020 Inclusion Innovates
This assessment may not be reproduced, revised, translated, or photocopied in whole or in part by any means, now known or later invented, without the express written permission from Kevin A. Carter, President, Inclusion Innovates.
For additional copies or information, please contact:
Kevin A Carter
President | Inclusion Innovates
www.inclusioninnovates.com | #InclusionInnovates
601.790.1547 (C) | kevin@kacartergroup.com Our call for Investment in Startups in 2002.... 16 years on... the time has c...
Our call for Investment in Startups in 2002.... 16 years on... the time has c...Ivan Kaye
油
We look forward to Innovation being a priority on the Australian Agenda. THis bodes well for Australia twards 2025!Advertising &.pptx
Advertising &.pptxABINASHPADHY6
油
The document discusses a research project on the impact of television advertisements on children's buying behavior. It thanks Dr. Ishvinder Singh for providing the opportunity to work on the project. The purpose is to quantify the impact of TV ads on children. Objectives are to examine responses by age, gender, and viewing hours and determine the mean impact. The importance is discussed for companies wanting to increase sales and for the Pakistani context as little prior research has been done there.Case Study: Using Consumer Engagement to Improve Corporate Reputation
Case Study: Using Consumer Engagement to Improve Corporate ReputationSocial Media Strategies Summit
油
Recently uploaded (20)
WOUND HEALING IN PERIODONTOLOGY - 3.pptx
WOUND HEALING IN PERIODONTOLOGY - 3.pptxtarunprakash1904
油
Wound healing in periodontology is a complex biological process that occurs following periodontal surgery or injury to the tissues of the periodontium, including the gingiva, periodontal ligament, cementum, and alveolar bone. The goal is to restore the damaged tissues and promote functional healing, minimizing complications such as infection or tissue breakdown.
The process can be divided into four main stages: hemostasis, inflammation, proliferation, and remodeling.
1. **Hemostasis**: Immediately following surgery or injury, the body works to stop bleeding through blood clot formation, which serves as a protective barrier and a matrix for tissue regeneration.
2. **Inflammation**: This phase is characterized by the body's immune response to clear debris and bacteria. It typically lasts for a few days and involves the influx of inflammatory cells like neutrophils and macrophages, which aid in cleaning the wound site and preventing infection.
3. **Proliferation**: During this phase, the body begins to rebuild the damaged tissues. Fibroblasts proliferate, synthesizing collagen and extracellular matrix components. New blood vessels form in a process called angiogenesis, which ensures a steady supply of nutrients and oxygen for tissue repair. This phase also involves epithelial migration over the wound site, covering the exposed tissue.
4. **Remodeling**: The final stage is characterized by the maturation of the tissue, where collagen fibers are reorganized and the wound strengthens over time. This phase can last for several months, as the tissues return to their normal structure and function.
Successful wound healing in periodontics is crucial for long-term outcomes, such as tissue regeneration, improved periodontal health, and prevention of further periodontal damage.Pharmacovigilance aspects : Predictability & Preventability Assessment.pptx
Pharmacovigilance aspects : Predictability & Preventability Assessment.pptxDr. Koppala R.V.S. Chaitanya
油
Assessment scales and methods of Predictability and Preventability of suspected adverse drug reactions in PharmacovigilanceRole of Gene Therapy Neurological disorders
Role of Gene Therapy Neurological disordersriggdiana2
油
Gene therapy stands at the frontier of medical innovation, particularly in the realm of neurological disorders, offering new hope for conditions that have historically had limited treatment options. The presentation titled "Gene Therapy in Neurological Disorders" thoroughly examines how advances in gene-editing technologies are transforming the diagnosis, treatment, and management of diseases affecting the central nervous system (CNS). It introduces gene therapy by explaining its basic concepts, historical evolution, and major techniques, including viral vector-based methods such as adeno-associated viruses (AAV) and lentiviruses, as well as newer CRISPR-based genome editing strategies.
Focusing on neurological disorders, the presentation explains the rationale behind targeting these diseases, noting their high burden on individuals and healthcare systems, and emphasizing that many neurological conditions have well-understood genetic causes. Mechanisms of gene therapy delivery, such as in vivo and ex vivo approaches, are described along with challenges like crossing the blood-brain barrier, achieving target specificity, and avoiding adverse immune responses.
Several landmark applications are highlighted, including the success story of Spinal Muscular Atrophy (SMA) gene therapy using Zolgensma, gene delivery strategies for Parkinsons Disease focusing on neuroprotection through GDNF gene expression, and approaches for Alzheimer's Disease aimed at reducing amyloid-beta and tau pathology. Emerging technologies such as CRISPR base editing in the CNS and the use of nanoparticles to facilitate gene delivery represent the next frontier in gene therapy for neurological disorders.
Ethical considerations are explored in-depth, including risk-benefit analysis in irreversible interventions, informed consent complexities, and debates surrounding germline versus somatic therapy. Case studies from SMA and Parkinsons Disease gene therapy trials illustrate the profound impact and the significant hurdles faced in clinical implementation.
Looking ahead, the presentation discusses future prospects such as enhanced delivery systems, precision targeting, and highly personalized gene therapy approaches that could revolutionize neurological care. Overall, gene therapy is presented as an exciting yet challenging frontier, requiring scientific innovation, rigorous ethical scrutiny, and comprehensive regulatory frameworks to ensure that its full potential can be safely and equitably realized for individuals suffering from devastating neurological disorders
Looking ahead, the presentation discusses future prospects such as enhanced delivery systems, precision targeting, and highly personalized gene therapy approaches that could revolutionize neurological care. Overall, gene therapy is presented as an exciting yet challenging frontier, requiring scientific innovation, rigorous ethical scrutiny, and comprehensive regulatory frameworks to ensure that its full potential 
2025 lobotomy vs nasal surgery comparison
2025 lobotomy vs nasal surgery comparisonyilef94631
油
Modern day nasal surgeries are similar to the past day lobotomies in terms of the total destruction of the human health and reduction of quality of life to nothingLDMMIA Reiki Yoga S4 Bonus S2 Clearing Chi
LDMMIA Reiki Yoga S4 Bonus S2 Clearing ChiLDM Mia eStudios
油
A 4TH FREE WORKSHOP/
BONUS SESSION 2
Reiki Yoga Clearing
Our Sessions 1-3 are available for download notes. Thx for Reading.
https://ko-fi.com/ldmmia
Celebrating my 49th Bday.
A Taurus Sun, Born early May 3rd, 76.
Also A Gemini Moon/Rising. I follow Both signs.
Welcome to the 2nd Bonus Session.
Beyond Basics - Good Vibes Only:
Review - Good Vibes Only:
For me, within both Reiki and Yoga sessions the essentials boost the energy. Energy can also be called Vibrations and Frequency. So many coaches are specializing within Frequency topics. They can coach entire themes using Frequency success stories. This shows how little we think of energy? We need our coaches to boost our wisdom? To boost the vibes? For Reiki & Yoga Therapy, using Props can assist, protect, and heal energies - faster/better. Lets Explore more.
(See Presentation for all sections, THX)
Clear Your Energy Pt 1(See Presentation)
Clear Your Energy - Pt 2
I know we operate busy schedules. Sometimes I will yoga stretch, do warm ups, Fuse Qigong, and clear my chakras. It can be therapy or for energy boosts. So many things within our activities will leave behind energy. This can be positive or negative. We assume these energies naturally drop off. But, not always the case. Some energies latch on longterm. This all depends on your moods, emotions, and lifestyle. Hope it makes sense. We have to monitor our energy intake/out-take.
Repost:
Taking breaks, pausing, relaxing, are common things ppl struggle with. Including at times, myself. Reiki requires chill hours or meditations. We often believe our schedules are badges to display for social/approval? This is a generational society belief. It takes courage to bold/quietly declare - the opposite.
(Old Matrix Systems)
Energy Monitoring-The Media/News
A Perm bonus section I wanted to keep. This is about The media and news. Now, I understand its hard to avoid all news. Especially when we need our global, local, weather, and economic updates. Some news are important while others are extremely negative. Anything hosting bad vibes can be draining. I have seen this occur within distant/visual updates like news or gossip. We have to keep what we need. Then leave behind what we dont. The intuitive coaching/Tarot rules.
Theres a lot going on for every country. So now is the time to practice calming methods for daily life or emergencies.
(See Presentation for all, new topics, THX)
To Donate/Tip/Love Offerings:
ヂ.≒ ヂ.≒
- https://ko-fi.com/ldmmia
- CashApp: $ldmmia2 or https://ldmchapels.weebly.com
Public Social:
https://www.instagram.com/chelleofsl/
https://x.com/OnlineDrLeZ
Methods of Cancer diagnosis in Context of Radiotherapy
Methods of Cancer diagnosis in Context of RadiotherapySaikat Roy
油
Methods of Cancer diagnosis in Context of RadiotherapyAwake Craniotomy with endoscopic support, guided by intraoperative ultrasound...
Awake Craniotomy with endoscopic support, guided by intraoperative ultrasound...Dr. Damian Lastra Copello
油
Awake Craniotomy with endoscopic support, guided by intraoperative ultrasound, Imeka Neuronavigator and MRI for excision of low-grade Astrocytoma in Sharab Hospital. Case Report.
Fontes C1; Sama Y2; Sulayman S 3; BaldehS 4; Ceesay A5; Copello DL6
1. Carlos Fontes. Licensed Nurse in Anesthesiology and Resuscitation. Master's Degree in Emergencies, Assistant Professor University of Medical Sciences of Camaguey. Cuba. Anesthesiology Service, Sharab Hospital. Republic of The Gambia.
2. Sama Yamundaw. Nurse Anesthesiologist Nurse. Anesthesiology Service at Sharab Hospital. Republic of The Gambia
3. Sulayman Sima. Sharab Hospital Surgery Service. Republic of The Gambia.
4. Sanna Baldeh. Scrubs Nurse. Sharab Hospital Surgery Service. Republic of The Gambia.
5. 5 Abdoulie Ceesay. Scrubs Nurse. Sharab Hospital Surgery Service. Republic of The Gambia
6. Dr.Damian Lastra Copello. Consultant Neurosurgeon.MD. Emergency and Critical Care Fellowship. Neuro-Oncology and Spine Surgeon, Lecturer, Researcher, Santiago de Cuba Medical Sciences University, Havana University, Cuba. Neurosurgery Service Sharab Hospital. The Gambia.
ORCID: 0000-0002-9393-1933
Abstract
Low-grade astrocytomas are considered low-grade gliomas. Low-grade gliomas are brain tumors that grow slowly and require specialized care.
They are a group of tumors that include: fibrillary astrocytoma, protoplasmic astrocytoma and gemistocytic astrocytoma. They differ from their counterpart high-grade astrocytomas, because they have a better prognosis and longer survival, although each of them is a different disease with a different course and prognosis.As a group, they represent 26.6% of all tumors derived from glial cells in the brain.Separated by age, they represent approximately 15% of intracranial tumors in adults and 25% in children. (1 -8)
The age of presentation of these tumors in adults is around the 4th decade of life. The frontal lobe is the most frequent location, followed by the temporal and parietal lobes.
Currently, technology has increased the safety of surgical procedures, with the arrival of techniques such as neuronavigation, stereotaxy, transoperative brain mapping, transoperative ultrasound or ultrasonic aspirator; all of them in contemporary times must be used with reasoning for the greater benefit of the patient.
A craniotomy is a complex neurological procedure that involves opening the skull, performing the necessary operation, and closing the skull, securing the bone in its original position. (4 -10)
Awake craniotomy is mainly used for mapping and resection of lesions in vitally important brain areas where imaging is not sufficiently sensitive. These are most commonly speech and motor areas. In all sedation-anesthesia techniques, the patients are awake and able to speak and/or move during the mapping phase.
It is a technique used to improve perioperative outcomes, achieving a faster recovery of the patient with a reduction in the percentage of postoperative complications. Information Resources In Pharmacovigilance.pptx
Information Resources In Pharmacovigilance.pptxDr. Koppala R.V.S. Chaitanya
油
Basic drug information resources:
Drug information is current, critically examined, relevant data about drugs and drug use in a given patient or situation.
Current information uses the most recent, up-to-date sources possible.
Critically examined information.
Relevant information must be presented in a manner that applies directly to the circumstances under consideration (e.g. patient parameters, therapeutic objectives, alternative approaches).
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...Swami ramanand teerth marathwada university
油
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmacokinetics Lecture chi squire. For Postgraduate and Undergraduate
Lecture chi squire. For Postgraduate and UndergraduateTauseef Jawaid
油
Lecture chi squire. For Postgraduate and Undergraduate MBBS, DPH,DPT, Pharm D studentsGastric Cancer: Artificial Intelligence, Synergetics, Complex System Analysis...
Gastric Cancer: Artificial Intelligence, Synergetics, Complex System Analysis...Oleg Kshivets
油
METHODS: We analyzed data of 806 consecutive GCP (age=57.1賊9.5 years; tumor size=5.4賊3.1 cm) radically operated (R0) and monitored in 1975-2025 (m=563, f=243; distal gastrectomies (G)=463, proximal (G)=166, total (G)=177, combined G with resection of pancreas, liver, diaphragm, duodenum, colon transversum, jejunum, cholecystectomy, splenectomy=341; T1=242, T2=223, T3=184, T4=157; N0=443, N1=109, N2=254; G1=225, G2=165, G3=416; early GC=168, invasive=638; only surgery=630, adjuvant chemoimmunotherapy-AT=176: 5-FU+thymalin/taktivin). Variables selected for prognosis study were input levels of 45 blood parameters, sex, age, TNMG, cell type, tumor size. Survival curves were estimated by the Kaplan-Meier method. Differences in curves between groups of GCP were evaluated using a log-rank test. Multivariate Cox modeling, clustering, SEPATH, Monte Carlo, bootstrap and neural networks computing were used to determine any significant dependence.
RESULTS: Overall life span (LS) was 2146.8賊2350.4 days and cumulative 5-year survival (5YS) reached 58.6%, 10 years 52.5%, 20 years 40.2%, 30 years 28%. 322 GCP lived more than 5 years (LS=4337.4賊2377.7 days), 172 GCP more than 10 years (LS=5966.5賊2159.7 days). 291 GCP died because of GC (LS=649.9賊347.1 days). AT significantly improved 5YS (67.5% vs. 56.9%) (P=0.047 by log-rank test). Cox modeling displayed that 5YS of GCP significantly depended on: phase transition (PT) in terms of synergetics N0N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G, prothrombin index, residual nitrogen, blood cells subpopulations, age, sex, GC cell dynamics, histology, tumor growth, bilirubin, chlorides, procedure type (P=0.000-0.021). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and healthy cells/CC (rank=1), PT earlyinvasive cancer (2); erythrocytes/CC (3), PT N0--N12 (4); leucocytes/CC (5), lymphocytes/CC (6), thrombocytes/CC (7), monocytes/CC (8), segmented neutrophils/CC (9), eosinophils/CC (10); stick neutrophils/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5-year survival of GCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) Cell Ratio Factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) GC cell dynamics; 9) GC characteristics; 10) tumor localization; 11) anthropometric data; 12) surgery type. Optimal diagnosis and treatment strategies for GC are: 1) screening and early detection of GC; 2) availability of experienced abdominal surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunotherapy for GCP with unfavorable prognosis.
Diagnostics of Dental implant .scientific day 2025.pdf
Diagnostics of Dental implant .scientific day 2025.pdfShimaa Hussein Kotb
油
Dental implant, Case Selection and Diagnosticspatient evaluation, imaging and planning
BIOMECHANICS & KINESIOLOGY OF THEHIP COMPLEX.pptx
BIOMECHANICS & KINESIOLOGY OF THEHIP COMPLEX.pptxdrnidhimnd
油
The cuplike concave socket of the hip joint is called the acetabulum and is located on the lateral aspect of the pelvic bone (innominate or os coxa).
Until full ossification of the pelvis occurs between 20 and 25 years of age.
The periphery of the acetabulum (lunate surface) is covered with hyaline cartilage.
This horseshoe-shaped area of cartilage articulates with the head of the femur and allows for contact stress to be uniformly distributed.
The inferior aspect of the lunate surface (the base of the horseshoe) is interrupted by a deep notch called the acetabular notch.
The acetabular notch is spanned by a fibrous band, the transverse acetabular ligament, that connects the two ends of the horseshoe.
The acetabulum is deepened by the fibrocartilaginous acetabular labrum, which surrounds the periphery of the acetabulum. The acetabular fossa is non-articular; the femoral head does not contact this surface.
The acetabular fossa contains fibroelastic fat covered with synovial membrane.
PELVIC LYMPH NODES TARGET DELINEATION Dr Syed Aman.pptx
PELVIC LYMPH NODES TARGET DELINEATION Dr Syed Aman.pptxSyed Aman
油
Pelvic Organs their lymphatic drainage and target delineation for contouring in Cervical cancer, rectal cancer and anal cancer for Radiation Oncologists. Physicochemical Nature of the Drug Formulation | Factors Affecting Drug Produ...
Physicochemical Nature of the Drug Formulation | Factors Affecting Drug Produ...Y Subhasish Singha
油
Physicochemical Nature of the Drug Formulation
Factors Affecting Drug Product Performance
In Vitro: Dissolution and Drug Release TestingThe Physiology of Central Nervous System - Sensory Pathways
The Physiology of Central Nervous System - Sensory PathwaysMedicoseAcademics
油
Learning Objectives:
1. Enumerate the sensory pathways
2. Enlist the sensations carried by the Dorsal Column Medial Lemniscus (DCML) system
3. Trace the DCML tract
4. Describe the characteristics of DCML system
5. Enlist the sensations carried by the Spinothalamic tract/Anterolateral System (ALS)
6. Trace the Spinothalamic tract/Anterolateral system
7. Compare the characteristics of DCML and ALS
8. Correlate the functions of DCML and ALS with the sensory loss seen in Brown-Sequard syndromeMeeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...Swami ramanand teerth marathwada university
油
Meeting dissolution requirements Taking the Lead in Timely Diagnosis of AD: Incorporating Biomarkers Into Rout...
Taking the Lead in Timely Diagnosis of AD: Incorporating Biomarkers Into Rout...PVI, PeerView Institute for Medical Education
油
Chair and Presenter, Sharon J. Sha, MD, MS, Alireza Atri, MD, PhD, and Henrik Zetterberg, MD, PhD, discuss Alzheimers disease in this CME/MOC/EBAC/NCPD/AAPA activity titled Taking the Lead in Timely Diagnosis of AD: Incorporating Biomarkers Into Routine Patient Care. For the full presentation, downloadable Practice Aids, and complete CME/MOC/EBAC/NCPD/AAPA information, and to apply for credit, please visit us at https://bit.ly/3Qgerj9. CME/MOC/EBAC/NCPD/AAPA credit will be available until May 22, 2026.Pharmacovigilance aspects : Predictability & Preventability Assessment.pptx
Pharmacovigilance aspects : Predictability & Preventability Assessment.pptxDr. Koppala R.V.S. Chaitanya
油
Awake Craniotomy with endoscopic support, guided by intraoperative ultrasound...
Awake Craniotomy with endoscopic support, guided by intraoperative ultrasound...Dr. Damian Lastra Copello
油
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...Swami ramanand teerth marathwada university
油
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...
Meeting dissolution requirements M.Pharmacy sem 2nd biopharmaceutics &pharmac...Swami ramanand teerth marathwada university
油
Taking the Lead in Timely Diagnosis of AD: Incorporating Biomarkers Into Rout...
Taking the Lead in Timely Diagnosis of AD: Incorporating Biomarkers Into Rout...PVI, PeerView Institute for Medical Education
油
Ad
Reckitt
- 1. Challenge Dettol In India has been the gold standard in protection. The brand has invested over years consistently in building education in healthy personal hygiene habits. Having enjoyed undisputed leadership the outbreak of Swine Flu in the country increased peoples sensitivity to the topic and Dettol is faced with unprecedented aggressive competitive onslaught trying to leverage this situation Our challenge was to Protect the Brands Leadership position despite of not having a tactical swine flue led creative to counter the competitive on-slaught. We had to do it fast and did not have the luxury to wait for a new creative to be produced Source : Ministry of Health Statistics
- 2. Challenge Dettol In India has been the gold standard in protection. The brand has invested over years consistently in building education in healthy personal hygiene habits. Having enjoyed undisputed leadership the outbreak of Swine Flu in the country increased peoples sensitivity to the topic and Dettol is faced with unprecedented aggressive competitive onslaught trying to leverage this situation Our challenge was to Protect the Brands Leadership position despite of not having a tactical swine flue led creative to counter the competitive on-slaught. We had to do it fast and did not have the luxury to wait for a new creative to be produced Click on link for ministry of health TVC
- 3. Consumer Insights Consumers especially in the context of swine flue scare were bombarded with claims on germ protection. Brands were spending exorbitant monies to get consumer attention. However with such clutter of claims, consumers though interested are skeptical, of the various brands jumping on to the bandwagon Neutral non profit pro-social platforms such as those of the government are trusted more due to their do good, neutral stance. They have a trust element which the brand advertisements lack. Dettol jumping on to this bandwagon so fast was not just impossible but we felt may even be detrimental. We had to find ways to be part of this concern yet not seem to be commercializing it like other brands.
- 4. Innovative Strategy In Sept the ministry of health (MOH) launched an awareness/ prevention campaign across top news and general entertainment channels. We simply contacted all concerned channels and negotiated for placement. Each spot were especially visualised to dovetail into the original MOH campaign and played back to back. It was one seamless communication message PROBLEM , PREVENTION SOLUTION. We thus succeded in creating a neutral/credible medium that played out a message which lead straight into a brand that addressed the problem better than others. Dettol Being Endorsed by the Indian Mediacal association added further to the Official/Leadership credibility of the execution. + + =
- 5. Final output in media for Dettol Click to play film
- 6. Lifebuoys Creative for Sept 09 Click to play film
- 7. Accountability & Value Dettol has grown tremendously across varying brand formats, in Sept alone the average sales contribution increased more than 50%.There was a 30% increase in sales volumes for Dettol liquid soaps widely perceived as potent against germ protection. The competition lost 10% share during the period of campaign (Sept 09)on liquid handwash Vs last year. (Neilson retail audit) What is satisfying is that we not only held on but Improved our position Vs competition in-spite of lower SOVs. Understanding of consumer evaluation modes and increasing skepticism due to other brands blatant commercialization of the situation and leveraging our brands core strengths innovatively is what we believe delivered the results Market Share Relative share of ad Spends/Investments
- 8. Appendix