This document describes a JPM Investor Awareness Program that combines equity research with targeted digital investor outreach. The program includes distributing tearsheets with investment thesis and company data before JPM, posting about key discussion points the week before, and a marketing campaign with weekly custom posts to boost awareness. During JPM, it highlights meetings/presentations, posts the company presentation twice, and provides real-time analyst commentary. After JPM, it includes a wrap-up article, full report on impressions and engaged investors, and ongoing growth of social/media outreach aligned with IR strategy and recommendations for 2017. The fee for the 8-week program is $4K.
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