The document summarizes a presentation on the cellular industry in India. It describes how at a press conference of the Cellular Operators Association of India, operators presented dismal numbers showing the sector was in a state of crisis. While Bharti Enterprises CEO Sunil Mittal acknowledged celebrating 8 million subscribers, he reluctantly admitted that no cellular service company has positive cash flow on an accumulated basis. The numbers painted a bleak picture, with telcos investing $6 billion but none becoming self-financing after 7 years. Accumulated losses have risen from Rs. 6929 crore to Rs. 7719 crore and are expected to rise another Rs. 1000 crore. Two major players, Idea and Bharti,
2. Cellular India
Business today, sep 15 ,2002 issue reported that ,
Gloom was the prevailing theme at the press
conference called by the Cellular operators Association
of india on august 19.2002. All the suits of the stage
with the exception of MTNLs J.M. mishra reeled of
numbers and factoids painting an extremely dismal
picture of the sector. It was left to Bharti Enterprises
CEO, Sunil Mittal, to remid his brethren that he
purpose of the meet was to celebrate the 8 million
subscriber miles stone.
3. Cellular India
Mittalss Bharati Televentures is a listed company a
rarity among indian Telos and that may explain his
relutance to admit that the sector is in the throes of
crisis.
A little prodding and he confess that on an
accumulated basis, no cellular servise(s) company has
positive cashflow.
4. Cellular India
The number paint a bleak picture Telcos invested a
close to $ 6 Billion ( Rs.29,400 crore) in 51 cellular
network to which none has yet some have been around
7 years now become self-financing. The sectors
accumulated losses have increased from Rs.6929 crore
in 2000-01 to Rs.7719 crore in 2001-02 and the losses
are expected to increase by an additional Rs.1000 crore
this year. Two big players Idea and Bharti have tooted
up losses of Rs.212 crore and Rs.140 crore .Hutchison
Chief Asim Ghosh says,The entire industry is profit -
negative and cash-negative today.
5. Reasons for mounting losses in
Cellular sector in India
Physical Destruction of Network
Infrastructure
Disruption in Supporting Infrastructures
Disruption Due to Congestion
Other reasons
6. Strategies to overcome from losses
1. Product Strategies
3G Services
Mobile Money
Voice Blog
World SIM
Broadband Connection
Digital T.V. Recorder
7. Strategies to overcome from losses
2.Promotional Strategies
3.Pricing Strategies
4. Distribution Strategies