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A 
Presentation 
On 
Cellular India
Cellular India 
Business today, sep 15 ,2002 issue reported that , 
Gloom was the prevailing theme at the press 
conference called by the Cellular operators Association 
of india on august 19.2002. All the suits of the stage 
with the exception of MTNLs J.M. mishra reeled of 
numbers and factoids painting an extremely dismal 
picture of the sector. It was left to Bharti Enterprises 
CEO, Sunil Mittal, to remid his brethren that he 
purpose of the meet was to celebrate the 8 million 
subscriber miles stone.
Cellular India 
Mittalss Bharati Televentures is a listed company a 
rarity among indian Telos and that may explain his 
relutance to admit that the sector is in the throes of 
crisis. 
A little prodding and he confess that on an 
accumulated basis, no cellular servise(s) company has 
positive cashflow.
Cellular India 
The number paint a bleak picture Telcos invested a 
close to $ 6 Billion ( Rs.29,400 crore) in 51 cellular 
network to which none has yet some have been around 
7 years now become self-financing. The sectors 
accumulated losses have increased from Rs.6929 crore 
in 2000-01 to Rs.7719 crore in 2001-02 and the losses 
are expected to increase by an additional Rs.1000 crore 
this year. Two big players Idea and Bharti have tooted 
up losses of Rs.212 crore and Rs.140 crore .Hutchison 
Chief Asim Ghosh says,The entire industry is profit - 
negative and cash-negative today.
Reasons for mounting losses in 
Cellular sector in India 
 Physical Destruction of Network 
Infrastructure 
 Disruption in Supporting Infrastructures 
 Disruption Due to Congestion 
 Other reasons
Strategies to overcome from losses 
1. Product Strategies 
 3G Services 
 Mobile Money 
 Voice Blog 
 World SIM 
 Broadband Connection 
 Digital T.V. Recorder
Strategies to overcome from losses 
2.Promotional Strategies 
3.Pricing Strategies 
4. Distribution Strategies
Thank you 
& 
Any Questions???

More Related Content

Cellular india

  • 1. A Presentation On Cellular India
  • 2. Cellular India Business today, sep 15 ,2002 issue reported that , Gloom was the prevailing theme at the press conference called by the Cellular operators Association of india on august 19.2002. All the suits of the stage with the exception of MTNLs J.M. mishra reeled of numbers and factoids painting an extremely dismal picture of the sector. It was left to Bharti Enterprises CEO, Sunil Mittal, to remid his brethren that he purpose of the meet was to celebrate the 8 million subscriber miles stone.
  • 3. Cellular India Mittalss Bharati Televentures is a listed company a rarity among indian Telos and that may explain his relutance to admit that the sector is in the throes of crisis. A little prodding and he confess that on an accumulated basis, no cellular servise(s) company has positive cashflow.
  • 4. Cellular India The number paint a bleak picture Telcos invested a close to $ 6 Billion ( Rs.29,400 crore) in 51 cellular network to which none has yet some have been around 7 years now become self-financing. The sectors accumulated losses have increased from Rs.6929 crore in 2000-01 to Rs.7719 crore in 2001-02 and the losses are expected to increase by an additional Rs.1000 crore this year. Two big players Idea and Bharti have tooted up losses of Rs.212 crore and Rs.140 crore .Hutchison Chief Asim Ghosh says,The entire industry is profit - negative and cash-negative today.
  • 5. Reasons for mounting losses in Cellular sector in India Physical Destruction of Network Infrastructure Disruption in Supporting Infrastructures Disruption Due to Congestion Other reasons
  • 6. Strategies to overcome from losses 1. Product Strategies 3G Services Mobile Money Voice Blog World SIM Broadband Connection Digital T.V. Recorder
  • 7. Strategies to overcome from losses 2.Promotional Strategies 3.Pricing Strategies 4. Distribution Strategies
  • 8. Thank you & Any Questions???