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Maximum Marketing

Cindi Hickey
Cindi Hickey

Presentation slides for the Maximum Marketing/Minimum Investment presentation by Janie Rutherford, State Library of Kansas for the WebJunction Online Conference, 2010.

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Maximum Marketing/ Presented by Minimum Investment Janie Rutherford, Communications Specialist, State Library of Kansas, janier@kslib.info Technology Essentials 2010 Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, chickey@kslib.info WebJunction 02.09.2010 Todays Menu The 4Ps of M&M Product The 4 Ps of M&M Marketing Price Minimum Cost/Maximum Marketing Place A Handful of M&M Ideas Promotion Share your M&Ms in fact, start now in the text area! Photo by Vern Hart DSP 142: Drowning in M&Ms 2007-10-06 Product Price Its what you do! O Computer Access ut re ac h m s Direct & Indirect Costs Collections gra Pro To Produce & Deliver Photo by glisglis Excellent Customer Service 1
Placement Promotion How you DELIVER! LOCATION AVAILABILITY - ACCESSIBILITY RY RA LI B THE U! FROM O YO T Thats right! Promotion is getting the word out. Minimum Cost Minimum Cost E-Mail E-Mail Out of your customers mouths Wealth of Pennies by r-z Wealth of Pennies by r-z Minimum Cost Minimum Cost E-Mail E-Mail Out of your customers mouths Out of your customers mouths Your website Your website Make friends with the local media How does it support the librarys mission Program is timely because Program is unique because The impact of this program will be Wealth of Pennies by r-z Wealth of Pennies by r-z 2
Minimum Cost Maximum Marketing E-Mail Send them home with something Out of your customers mouths Your website Make friends with the local media Blog it! Activities, new books, reviews Wealth of Pennies by r-z * ROI = Return on investment Maximum Marketing Maximum Marketing Send them home with something Send them home with something Capture & use customer comments Capture & use customer comments Reach out to community groups * ROI = Return on investment * ROI = Return on investment Maximum Marketing Maximum Marketing Send them home with something Send them home with something Capture & use customer comments Capture & use customer comments Reach out to community groups Reach out to community groups Create a planning calendar Create a planning calendar Publicize your ROI* * ROI = Return on investment * ROI = Return on investment 3
A Handful of Ideas Another handful Snacks in the Stacks. New at the Forgive Fines for Food or Donations (Haiti?). Library feature in the Sunday Slip your program flyer in the utility bill (no postage for paper. you). Share newsletter Book twitter. space. Distribute your calendar and post on your website. Old computer + big screen = slide show of library events. P.S. Dont worry! We will post all the M&Ms on WebJunction with the webinar archive. One Last Handful Share your M&Ms From the M Word blog. Posters by Calgary Public Library, http://calgarypubliclibrary.com/ Take your show on the road present for other orgs. Get a fLip cam / add video to your website. Use Jing, PhotoStory, etc. to tell your story. Put your flyers where the target audience goes. Get More M&Ms And on paper WebJunction Marketing: http://ks.webjunction.org/marketing Medford, NJ: Information Today 2009 The M Word: Marketing Libraries blog: ISBN 978-1-57387-368-0 http://themwordblog.blogspot.com/ The Librarian is In http://blogs.bcr.org/publiclibraries/ Library Journal Bubble Room http://www.libraryjournal.com/blog/820000682.html?nid=4 715 Marketing-Mantra-for-Librarians http://marketing-mantra- Nancy Dowd, Mary Evangeliste & Jonathan Silberman for-librarians.blogspot.com/ Talking Books Librarian http://talkingbookslibrarian.blogspot.com Beths Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/ Chicago, IL: ALA Editions 2010 Item Number: 978-0-8389-1000-9 4
Thank You! & Janie Rutherford, Communications Specialist, Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, janier@kslib.info State Library of Kansas, chickey@kslib.info Watch for your ideas on WebJunction! 5

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Maximum Marketing

  • 1. Maximum Marketing/ Presented by Minimum Investment Janie Rutherford, Communications Specialist, State Library of Kansas, janier@kslib.info Technology Essentials 2010 Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, chickey@kslib.info WebJunction 02.09.2010 Todays Menu The 4Ps of M&M Product The 4 Ps of M&M Marketing Price Minimum Cost/Maximum Marketing Place A Handful of M&M Ideas Promotion Share your M&Ms in fact, start now in the text area! Photo by Vern Hart DSP 142: Drowning in M&Ms 2007-10-06 Product Price Its what you do! O Computer Access ut re ac h m s Direct & Indirect Costs Collections gra Pro To Produce & Deliver Photo by glisglis Excellent Customer Service 1
  • 2. Placement Promotion How you DELIVER! LOCATION AVAILABILITY - ACCESSIBILITY RY RA LI B THE U! FROM O YO T Thats right! Promotion is getting the word out. Minimum Cost Minimum Cost E-Mail E-Mail Out of your customers mouths Wealth of Pennies by r-z Wealth of Pennies by r-z Minimum Cost Minimum Cost E-Mail E-Mail Out of your customers mouths Out of your customers mouths Your website Your website Make friends with the local media How does it support the librarys mission Program is timely because Program is unique because The impact of this program will be Wealth of Pennies by r-z Wealth of Pennies by r-z 2
  • 3. Minimum Cost Maximum Marketing E-Mail Send them home with something Out of your customers mouths Your website Make friends with the local media Blog it! Activities, new books, reviews Wealth of Pennies by r-z * ROI = Return on investment Maximum Marketing Maximum Marketing Send them home with something Send them home with something Capture & use customer comments Capture & use customer comments Reach out to community groups * ROI = Return on investment * ROI = Return on investment Maximum Marketing Maximum Marketing Send them home with something Send them home with something Capture & use customer comments Capture & use customer comments Reach out to community groups Reach out to community groups Create a planning calendar Create a planning calendar Publicize your ROI* * ROI = Return on investment * ROI = Return on investment 3
  • 4. A Handful of Ideas Another handful Snacks in the Stacks. New at the Forgive Fines for Food or Donations (Haiti?). Library feature in the Sunday Slip your program flyer in the utility bill (no postage for paper. you). Share newsletter Book twitter. space. Distribute your calendar and post on your website. Old computer + big screen = slide show of library events. P.S. Dont worry! We will post all the M&Ms on WebJunction with the webinar archive. One Last Handful Share your M&Ms From the M Word blog. Posters by Calgary Public Library, http://calgarypubliclibrary.com/ Take your show on the road present for other orgs. Get a fLip cam / add video to your website. Use Jing, PhotoStory, etc. to tell your story. Put your flyers where the target audience goes. Get More M&Ms And on paper WebJunction Marketing: http://ks.webjunction.org/marketing Medford, NJ: Information Today 2009 The M Word: Marketing Libraries blog: ISBN 978-1-57387-368-0 http://themwordblog.blogspot.com/ The Librarian is In http://blogs.bcr.org/publiclibraries/ Library Journal Bubble Room http://www.libraryjournal.com/blog/820000682.html?nid=4 715 Marketing-Mantra-for-Librarians http://marketing-mantra- Nancy Dowd, Mary Evangeliste & Jonathan Silberman for-librarians.blogspot.com/ Talking Books Librarian http://talkingbookslibrarian.blogspot.com Beths Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/ Chicago, IL: ALA Editions 2010 Item Number: 978-0-8389-1000-9 4
  • 5. Thank You! & Janie Rutherford, Communications Specialist, Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, janier@kslib.info State Library of Kansas, chickey@kslib.info Watch for your ideas on WebJunction! 5