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Visa ad analysis

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Chirine Hamdan

The document discusses a Visa Platinum advertisement placed in Grazia Magazine targeting upper-class working males and females aged 30-50 in the United Arab Emirates who enjoy luxury lifestyles and demand rewards and satisfaction. Grazia Magazine is deemed an effective medium as it is fashion-focused and appeals to the target audience, though the advertisement may be even more effective in a medium viewed by both men and women since males typically handle financial matters.

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The Visa Platinium Ad which is placed in Grazia Magazine.
Geographic United Arab Emirates Demographics Working Males and Females ranging from ages 30-50 MHI AED 30,000 +, Upper Class Society Psychographics Need always the best quality of benefit for themselves. They enjoy a luxurious lifestyle They demand continuous satisfaction and rewards
Is it the right medium/vehicle to address this TG? Why? Yes, I do think that Grazia Magazine which is loaded with Fashion & Celebrity latest news is widely read by upper class business people who can be attracted to the Visa Platinum Advertisement which conveys luxury. Where else (in which medium) could this ad be effective or more effective? However, if the ad was placed in a medium where both genders can view the Ad it would be definitely in aid since men are the ones that are most interested and responsible for financial issues.

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Visa ad analysis

  • 1. The Visa Platinium Ad which is placed in Grazia Magazine.
  • 2. Geographic United Arab Emirates Demographics Working Males and Females ranging from ages 30-50 MHI AED 30,000 +, Upper Class Society Psychographics Need always the best quality of benefit for themselves. They enjoy a luxurious lifestyle They demand continuous satisfaction and rewards
  • 3. Is it the right medium/vehicle to address this TG? Why? Yes, I do think that Grazia Magazine which is loaded with Fashion & Celebrity latest news is widely read by upper class business people who can be attracted to the Visa Platinum Advertisement which conveys luxury. Where else (in which medium) could this ad be effective or more effective? However, if the ad was placed in a medium where both genders can view the Ad it would be definitely in aid since men are the ones that are most interested and responsible for financial issues.