existing ideas
- 1. This is an advertising campaign showing abuse to children. They way that they have made this is they have used a sad looking child to make those looking feel bad for the child. Then they have used harsh words that could be used towards the child to make them upset, and they have placed the words in the position to make it look like a hand strangling the child. This shows that the words are more than just words. They have kept this advert simple because it is extremely effective and you don/t need anything else within the advert to explain what it is about. The colours have been kept the same as the original image because they want to show that this is a real situation that happens to real people and it is important that people know that it generally does happen.
- 2. This is an advertising campaign from SASH . SASH is a charity who help those who are homeless between the ages of 16 and 24. They have made this advert very simple and clear because their main objective is to get the message across to everyone and to make them more aware that there is help for those who need it. To try and grab peoples attention they have used a bright bold colour that stands out. They have used red because it is a sign of emergency. SASH is an emergency company who help people in need almost straight away. They have also made sure that the fonts are clear and easy to read, because with a poster or advert people dont want to be stood for a long time reading it therefor they have made it short ad simple including all important information but making it so people can get the details quick and easy. As well as keeping the fonts and text clear they have also decided not include any images to make it even more simple. They have included the logo so you know which charity the advert is coming from. They also have a website that they use to tell everyone a lot more information that isn't included within the advert.
- 3. This advert is for homeless people but this is the railway children and in these adverts they are telling people that every 5 minutes a child runs away from home. To get their point and issue across they have shown an image of a child who looks unhappy. In the top image you can clearly see that the child is homeless as they are sitting outside with a blanket and she doesnt look very happy. The images also have been made to look darker to show that they aren't happy images and the issue isn't something good. The bottom image has been made black and white again to put across the issue. The bottom image also has the effect that is has cracks all over this is to show that people who are homeless aren't happy and they are cracked emotionally.
- 4. This advert is showing some important information that they want to get across. They have used the colour red because it stands out and grabs peoples attention, it also shows that is could be danger or an emergency. They have included a picture of a young child which looks as though she is up against a window which gives the effect that she is trapped. It also includes information to get help such as a web address or a number. The font that is used is kept nice and simple so that it is easy to read from afar. The layout is simple too to get the point across without been to complicated.