I am currently a CMO in a pre-launch "Fintech" venture in the payment gateway and financial inclusion space (with both B2C and B2B customers). I primarily spearhead strategic marketing, be it in terms of qualitative and quantitative surveys, validating the model's assumption using KPIs such as market quantification, CoA, LTV..., defining the overall strategy using the latest tools such as Osterwalder frameworks, ZMOT models and so on or surveying the competitive landscape. Tactically, I appointed a top 3 agency worldwide to accompany us before and after launch but I also contribute personally in terms of content and other, primarily digital areas such as website development, SEO and so on...
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