Born in Rosario, Argentina in 1971, Chris Borrel was interested early on in visual arts, specifically in drawing and photography. In 1990 , started his own fashion brand , motivated by his family who was in the fashion business for decades.
In 1995 after having a huge success with his brand "Bisquik" , he decided to move on and focus on his real interests landing in Miami to study 3d densign and animation also experimenting in photography.
After returning to Argentina in 1997, he founded "Retinal Works", a VFX production studio to satisfy the lack of resources in the local digital graphics industry.
Self-taught and restless , continued to explore his arts and interests and founded Subzero R