My nickname among my fellow planners is "The Lyricist."鈥� Inspired by my background as an award-winning songwriter and performer (and my present as a fledgling crime novelist), I take a storytelling approach to crafting branding strategies designed to achieve objectives and surpass goals. I believe in the saying "you are what you eat" - if you have vague, opaque, and generic strategies, you will have vague, opaque, and generic creative executions. Strategic planning should be equal parts practical and innovative, sensible and adventurous, grounded and inspiring, and above all, should leverage The Truth about the customer. That is how we 鈥� your team and I 鈥� create truly impactful, resona
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