Personal Information
Organization / Workplace
Berlin Area, Germany Germany
Occupation
Founder & Managing Director at Rlevance Consulting
Industry
Advertising / Marketing / PR
Website
About
Commercial psychologist who helps companies to create sustainable bonds with their audience through branding and communication, services and customer experience, and physical spaces. An expert in Branded Customer Experience.
Three principles guide my work:
- Companies that create value for people are valued by these people in return.
- How companies make people feel is more important than what they say about themselves.
- Promise and fulfillment are two sides of the same coin, communication and experience need to be planned together.
Contact Details
Tags
service design
branding
brand experience
marketing strategy
brand
branded customer experience
brand strategy
service branding
marketing
start up
positioning
brand ux
strategic planning
brand utility
service experience camp
next conference
brand user experience
communication
lufthansa
airline
easyjet
customer experience
experience branding
brand management
experience design
brand building
brand positioning
brand psychology
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