Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Business Designer and Strategist
Industry
Advertising / Marketing / PR
About
I live at the intersection where business metrics and analytics meet human behaviors and emotions. To accomplish the growth they’re seeking, it’s important for companies to understand customers with the right balance of qualitative and quantitative capabilities. I started my career in banking and investment advisory services, specializing in currencies and derivatives. I’ve been a financial models and business analytics guru for design consultancies, including Frog Design and Hot Studio. I earned a Bachelors from U.C. Berkeley's Haas School of Business and MBA from CCA's Design Strategy program. Business models don’t exist in a vacuum - they’re run by people and people are run by emotions...
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