Michele Kelly attended a LinkedIn training workshop by Christina in order to learn how to use LinkedIn more effectively and increase her business turnover. At the workshop, she learned new techniques and tools to make her virtual networking stand out while maintaining a professional image. After implementing the strategies immediately, Michele saw her LinkedIn profile rise in rankings and within a month received a project request from a connection who was impressed by her profile. Within 4 weeks of the initial contact, Michele started a 贈11,000 project for this company. The 3 hour training directly led to over 贈11,000 in new business for Michele.
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Casestudy Michele Kelly
1. Michele Kelly,
Girl Friday Consulting Ltd
What did you want to achieve from LinkedIn training?
Michele joined Christina for one of her powerful LinkedIn Workshops and this is
what she has to say about it:
To learn how to use LinkedIn in a more effective way so it had a direct impact on turnover.
What did you take away from the day?
I had been using LinkedIn for over 6 years before doing Christina's training. It had been
great for being approached for various employee roles but had patchy results for projects
as a contractor.
In the training I learnt new techniques and additional tools available to make my virtual
networking more effective but more importantly how to stand out while keeping a
professional persona, in an increasingly crowded and noisy digital space. (without resorting
to those eyebrow raising cleavage shots or annoying unrelated updates about my
dog/kids/holidays!)
What results have you achieved by implementing the techniques and strategies?
I implemented the training immediately, as in that very afternoon. In the first month I could
see my profile ranking within peers of similar skills was steadily rising from around 25% to
being in the top 15-20%. By month 3 (June) I had received a request to discuss a possible
project from a LinkedIn member who was not a 1st or 2nd connection. They actually wrote
in the first email:
"We have looked at your profile and since we are looking for someone to help us in our
next steps needed to continue in and indeed increase our success, we thought you would
be perfect, if you think you can aid us in our upcoming endeavours and if you find this
interesting please email me."
Within 4 weeks of that initial email, I started a project for this company. Simply put,
Christina's 3 hour training resulted in a 4 week project valued over 贈11k ex vat. 'Nuff said.
A note from Michele:
Within minutes of first meeting Christina I knew I had to work with
her as it was immediately very clear the benefits her training could
have on my business. And I was right!
Book the training and DO it, really DO it, as in implement it. If you
have NO plans to use the training then learn to accept you may
have missed out on 贈k worth of potential business because you
couldn't be bothered. *shrugs*
3 Hours and 贈11,000 later!