Interim VP of Marketing / Sr. Director of Product Marketing
Industry
Advertising / Marketing / PR
About
Senior marketing professional with 20+ years of B2B / B2C experience and a track record of successful product launches, focusing on SaaS and mobile applications. Expert in product positioning, brand strategy, and go-to-market execution.
Key strengths include:
鈥� Solutions marketing
鈥� Product strategy
鈥� Pricing strategy
鈥� Buyer personas
鈥� Messaging and positioning
鈥� Competitive research
鈥� Content development
鈥� Sales enablement
鈥� Internal education
鈥� Campaign development
鈥� Public relations management
Specialties: 鈥� Strategic product positioning
鈥� Creative direction
鈥� Advanced design skills and copyrighting
鈥� Video and presentation development
鈥� Social media marketing
鈥� End-to-end campaig...
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