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The Business Plan Presentation of
LamanSiswa.my
Presentation Outline
1. Introduction
2. Background
3. Problem & Motivation
4. The Company - Org. Chart, Vision & Mission , Objective, Scope
5. Logo & Meaning
6. Tagline
7. BMC
8. Competitive Advantage
9. Competitive Environment
10. Target Market
11. Market Strategy
Introduction
LamanSiswa.my business proposal
https://www.facebook.com/lamansiswa
lamansiswa
@lamansiswadotmy
FB Page: 333 likes
Twitter: 20 followers
Instagram: 50 followers
LamanSiswa Start Promote
Marketplace among Students
Using 3 Social Media
Channel
Spread the
Awareness of
LamanSiswa
Background
LamanSiswa.my
C2C Platform
Convenient, Simple & Trusted Platform for Students to do
Business
Open to Any Individual or Interested Parties to Join The Potential
Largest Portal of Student Community in Malaysia
Third Party Between Users and Suppliers of Products/Services
Free Platform
Problem &
Motivation
Finding Cheaper Price
Technology Evolution
Save Time
One Stop Student Platform
Blue Ocean Strategy
The Company
Organisation Chart
Muhammmad'Hisyamuddin'
'Othman'
Mohamad'Asri'
Mohd'Porwadi'
TECHNICAL)
CTO'
Nurul'Ashikin'
Ibrahim'
'
Crea<ve'Director'
Nurul'Assikin'
Khamis'
'
COO'
Suriani'Muda'
'
CFO'
Fa<mah'Mamat'
'
Sales'Director'
Ummu'Fa<hah'
'
Marke<ng''Director'
Hasmira'Mohamed'
Strategic'Planning'
''''''''Director'
Khairunnisa'Abdul'
Kadir'
OPERATION)
)
BUSINESS)DEVELOPMENT)
)
FOUNDER)&)PRESIDENT)
CO5FOUNDER)&)VICE)PRESIDENT)
Content'Director'
Sukmamurni'Abd'
Manaf'
'
Vision
To Act as a Trusted, Simple & Convenient Platform
for the Student Community to do Trading Online
!
Mission
To Provide a Community-Based Online
Marketplace Where Students Can Trade
Practically Anything, Anytime, in Trusted Platform,
While Leveraging Business Intelligence & Networks
!
To Ensure the Best Value for Customers
Objective
To Serve the Universitys Community with Services
that Fits their Daily Needs at Lower Costs
!
To Allow Students to Crowdsource their Needs &
Services at Ease
!
To Act as a Platform for the Third Parties to do
Business & Gain Business Benefits
!
Scope
Local IPTA/IPTS (1st Phase)
Logo
Two MORTAR BOARD are represent :
Green : Scholars in IPTA and IPTS in Malaysia
Blue : Community in Malaysia
Green symbolizes balance and harmony between
the two groups while at the same time supporting an
eco-friendly theme. Nonetheless blue color sign for
trusted community business among IPTA and IPTS
students
Links of semi circle between two color (green
and blue) stand for as a collaboration and
cooperation between scholars and
community in business
Font that choose simple ,
easily to captures and
makes it unforgettable.
Logo Meaning
Business Philosophy!
 Komuniti Niaga
Siswa
Business Model
Canvas
Cost Structure Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition Customer Relationship
Channels
Customer Segments
Telco Provider,
Web Hosting Co.
Coopetition
Eg: Other used
book store
IPTA/IPTS
e.g.
UiTM, UKM, UPM,
UM, IIUM, UUM,
UTM, UTeM, SeGi,
KDU etc.
!Marketing and
Promotion
!Scheduling
!Business
Intelligent Profiling
!Customer
Database
!Sales & Marketing
Force
!Merchant
Database
!Web+Mob App &
Technical Team
CUSTOMER :
!Trust
!Self Service
!Community
Online: Social
Media, Email,
Website, Link
Via partnership
Word of mouth
Mass Market:
The student,
Staff
MERCHANT:
Businesses,
Owners
CUSTOMER:
!Satisfaction
!Convenient/
Usability
!Free
!Geo-location
! Newness
! Trusted Platform
Asset Sale Sponsor
Advertising
Funding
IT: Hosting, App
Development,
Data Centre,
Infrastructure
Marketing
Salary
MERCHANT:
!Effective
Advertising
!Prospect List
!Sell & Fulfillment
Platform
MERCHANT:
!Cost saving
!Efficiency
Competitive
Advantage
Trusted Platform
Newness
Geo-Location
Convenience
Satisfaction
Free
Effective
Advertising
Prospect List
Sell & Fulfillment
Platform
Competitive
Environment
Direct'
Compe,,on'
(Local)'
Indirect'
Compe,,on'
(interna,onal)'
 http://www.mudah.my/	

 http://www.hai.my/	

 http://www.unimall2u.com/	

 http://www.netbiz.my/	

 FB Marketplace	

 http://www.ibilik.my/	

 http://www..ebay.com.my
 http://www.alibaba.com/	

 http://www.unimarket.com/	

 http://themarketplace.staffnet.manchester.ac.uk/	

 http://www.argos.co.uk/	

 http://www.amazon.co.uk/	

!
Direct Competition
Indirect Competition
Target Market
Local IPTA/IPTS within scope of
uni/college community
Market Strategy
Plan%
Reach%
customer%
Act%%
encourage%
interac4on%
Convert%%to%
lead%or%sale%
Engage%%
develop%
rela4onship%
1.#Plan#(#Focus#strategy#"#segment#of#
the#university#marketplace#
2.#Reach##SEO,#Pay#per#click#PPC,#
A鍖liate#and#partner#markeFng,#
Online#PR,#Social#Media#markeFng.#
3#&#4.#ACT#and#Converge###e(#
commerce#management,#home#page#
opFmizaFon,#landing#page#
opFmizaFon#
5.#Engage#(#content#markeFng#,#
EnewsleOers#and#promoFon#emails,#
Customer#service#and#support,#
Mobile#markeFng,#Social#CRM#
Sneak Peak
Thank you
Ad

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LamanSiswa.my business proposal