I believe that marketing is and should be an essential ingredient for any successful business and that the primary goal of marketing is to help businesses meet its business objective. I consider Product Marketing and Product Management on the opposite ends of the same spectrum of activities that ensure a successful customer experience.
My 18+ years of professional experience includes
* Product Marketing (Big Data, SaaS, Software, Hardware and Services)
* Product Management (Hardware, Software and Services)
* Business Development and Sales Enablement
* Business and Marketing Strategy
* Sales Forecasting and Market Sizing
* Pricing Strategies
* Branding of Products / Services
* O...