Big Data: Hype vs. Reality
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This document discusses the hype versus reality of big data. It begins with a quote comparing big data to teenage sex, in that everyone talks about it but few truly understand it. The document then provides an introduction to big data and defines it not by size but by the large number of data points and sources, lack of sampling, and inclusion of all data types. It notes that currently big data is experiencing hype, ignorance of how to implement it, fear of missing out, and challenges with execution. The document examines success criteria for big data and provides a suggested workflow. It analyzes case studies where big data projects failed when not business-driven or due to lack of stakeholder buy-in and privacy concerns. The key takeaw
Big Data: Hype vs. Reality
- 1. C.K.Kumar THE HYPE & THE REALITY OF BIG DATA @SupraMBA #PCATX16 Is Big Data Really Like Teenage Sex?
- 2. Big Data : Hype vs. Reality C.K. Kumar What is Big Data ? The State of Big Data Big Data Success Criteria Big Data - Case Studies Key Takeaways Agenda
- 3. Big Data : Hype vs. Reality C.K. Kumar Big Data is like teenage sex: Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it too. : Daniel Ariely, Behavioral Economist
- 4. Big Data : Hype vs. Reality C.K. Kumar Big Data A Small Introduction
- 5. Big Data : Hype vs. Reality C.K. Kumar Big Data vs. Small Data Big Data should NOT defined by size. Size is incidental ! Criteria Small Data Big Data # of Data Points Limited ~All # of Data Sources Few Many Sampling Expensive, Accurate No Sampling Data Type Structured All Types
- 6. Big Data : Hype vs. Reality C.K. Kumar Everybody Talking About it Nobody Really Knows How Everyone Thinks Everyone Else is Doing It Everyone Claims They are Doing It Too Big Data Current State HYPE IGNORANCE FOMO EXECUTION
- 7. Big Data : Hype vs. Reality C.K. Kumar Big Data Success Criteria
- 8. Big Data : Hype vs. Reality C.K. Kumar Big Data Success Criteria Source: CapGemini
- 9. Big Data : Hype vs. Reality C.K. Kumar Big Data A Suggested Work Flow Source: Cayuse Tech
- 10. Big Data : Hype vs. Reality C.K. Kumar Case Study Sources: The Guardian PLAN Build a national patient database in the UK Launched in 2002 Initial Budget 贈3.1B REALITY 贈10.9B Effort by 2012 No buy-in at multiple levels Failed Trust in the system Poor contractual Expensive legal costs (贈31B) ENSURE PLAN IS BUSINESS-DRIVEN, NOT JUST TECHNOLOGY-DRIVEN
- 11. Big Data : Hype vs. Reality C.K. Kumar Case Study Tesco THEN Customer Analytics Rule Launched first loyalty card Est. Budget 贈500M / Yr. Transformed Retail Market Leader with 30% MS Emulated by Walmart, Kroger NOW MS: 10-year low (2015) Stockprice: 11-year low (2015) Analytical Albatross New Management DATA IS GREAT BUT ACTING ON THEM IS CRITICAL
- 12. Big Data : Hype vs. Reality C.K. Kumar Case Study PLAN $100M project by Bill Gates Foundation Student Data collected, curated & stored in the cloud Wide application in Schools Upgrade School Technology ACCEPTABILITY FIRST, TECHNOLOGY NEXT REALITY Poor Approach Buy in from stakeholders Privacy Concerns
- 13. Big Data : Hype vs. Reality C.K. Kumar Big Data Key Takeaways Big Data Still in Teenage Years Beware of Big Data Myopia Build Better Relationships, not More Transactions Big Data Not Just a Technology Problem
- 14. Big Data : Hype vs. Reality C.K. Kumar Thank You
Editor's Notes
- #5: Small, Simple and Slow Large, Complex and Fast