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The Seven Wonders of China's Mobile World

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C. Keiko Funahashi
C. Keiko Funahashi

"The Seven Wonders of China's Mobile World" was presented by C. Keiko Funahashi at mLearnCon 2013 (Mobile Learning Conference & Expo) held in California in June by eLearning Guild. Articles and statistics that are referenced in the presentation can be found at the end of the slide deck and referenced reports can be downloaded from the "More" tab in the sidebar.

1 of 59
The seven wonders China¡¯s mobile world mLearnCon 2013?? Session 907 ?? Bringing mLearning to China By C. Keiko Funahashi ?? keiko@ckeikofunahashi.com of
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Active iOS/Android Devices 250,000,000 2
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone = iPhone in China?Ò» ¶þ Èý ËÄ Îå Áù Æß 4 How are things going, Android? App Store & Google Play in business? Do people pay for apps? Let¡¯s integrate SNS! Let¡¯s have Youtube videos! What, Where, When, Why of app users
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi SMARTPHONE = IPHONE IN CHINA?Ò»
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi1 ?6
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi1 ?7
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Market Share by Price 13.7% 40.4% 46.3% $160 $400 8
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Coolpad 5211 from Yulong Computer $90 9
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Huawei C8813 $160 10
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Lenovo A706 $210 11
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Xiaomi M2 $320 12
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Samsung Galaxy SIII $520 13
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi iPhone 5 (16GB) $860 14
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Brands Samsung Apple Lenovo Sony Huawei 1 2 3 4 5 ChinaWorldwide 15 Samsung Yulong Computer Huawei Lenovo Apple
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Domestic Brands 68% 16
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi HOW ARE THING GOING, ANDROID?¶þ
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Market Share From 2012 Q4 18
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Galaxy SIII Xiaomi M2 Lenovo A706 Huawei C8813 Coolpad 5211 High ($520) Mid ($320) Mid ($210) Low ($160) Low ($90) 4.8¡± 4.3¡± 4.5¡± 4.5¡± 4.0¡± 2012 2013 2013 2013 2013 1280x720 1280x720 854x480 854x480 320x480 Samsung Exynos 4212 Qualcomm APQ8064 Qualcomm 8225Q Snapdragon MSM8625 Snapdragon MSM7625A 1.4 GHz 1.5 GHz 1.2 GHz 1.2 GHz 1.0 GHz 16 GB 1 GB RAM 16GB 2 GB RAM 4GB 1 GB RAM 4 GB 1GB RAM 1 GB 512 MB RAM Android 4.0 Android 4.1 Android 4.1 Android 4.1 Android 2.3 Android Smartphone Examples 19
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi APP STORE & GOOGLE PLAY IN BUSINESS?Èý
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi21
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi22
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi23
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Android Market http://apk.hiapk.com/ 24
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi 91 Assistant http://zs.91.com/ 25
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi26
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi DO PEOPLE PAY FOR APPS?ËÄ
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Paying for apps? But all the apps are free. ? Mr. Wang, late 20¡¯s, Android phone user 28
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Apps purchased per month 49% 39% 29 $0 $1.50 $8.00
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi30
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi LET¡¯S INTEGRATE SNS!Îå
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi of F
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi33
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi34
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi LET¡¯S INTEGRATE SNS!Îå
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Social Login 36
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Social Media Integration Agnitus 37
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Facebook Google+ Twitter Linkedin Microsoft acct 38 Do consider¡­
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Facebook Google+ Twitter Renren.com PengYou.com Kaixin001.com 39 Do consider¡­
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Facebook Google+ Twitter Sina Weibo Tencent Weibo Tencent QQ WeChat 40 Do consider¡­
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi LET¡¯S HAVE YOUTUBE!Áù
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi 3rd Party Service Integration Toontastic 42
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi 3rd Party Service Integration Goodreader 43
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Youtube Vimeo Local video sites ¡ì?? Youku.com ¡ì?? Tudou.com 44 Do consider¡­
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Google Bing.com Yahoo.com (not .hk or .tw) 45 Do consider¡­
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Google Drive Google Docs Dropbox Sugarsync Skydrive Box.com Evernote 46 Do consider¡­
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Tools 47
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi48 Tools
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi49
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi WHAT, WHERE, WHEN, WHY OF APP USERSÆß
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi What : Frequently Used Apps 1.? Social/Communication (IM, weibo etc.) 2.? System tools (Browser, security) 3.? News 4.? Games 5.? Navigation/Maps 6.? Media (Music, video) 7.? Online shopping 8.? Reading/Education 9.? App tools (Battery monitor etc.) 10.?Photo ? ? ? ? ? ¡­ 51
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Where & When #3 52
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi #2Where & When 53
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi #1Where & When 54
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi How long < 3 min 59% 55
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi High-, mid-, low-price range phonesÒ» ¶þ Èý ËÄ Îå Áù Æß Diverse local Android phone options Domestic app distribution services Localized monetization strategies Chinese SNS¡¯s Some services blocked in China They love apps & are serious about learning
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi лл Friends in Shanghai Mr. Henry Fong, CEO of Yodo1, Beijing, China acknowledgements
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi References ºÝºÝߣs 2: ¡°China surpasses US as biggest market for Apple, Android devices¡± Feb 18, 2013 on Apple Insider http://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices ºÝºÝߣ 8: ¡°Update on the market for smartphones and mobile security Q4 2012¡° by Sino Market Research http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf ºÝºÝߣ 8: ¡°Apple, Samsung¡¯s next critical play: Affordable smartphones¡± April 29, 2013 on CNET http://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/ China's gross national income per capita totaled $4,940/year in 2011, World Bank http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita ºÝºÝߣ 13: http://product.yesky.com/product/787/787691/param.shtml ºÝºÝߣ 12: http://product.yesky.com/product/782/782972/param.shtml ºÝºÝߣ 11: http://product.yesky.com/product/829/829938/ ºÝºÝߣ 10: http://product.yesky.com/product/824/824086/ ºÝºÝߣ 9: http://product.yesky.com/product/832/832958/ ºÝºÝߣ 15, 16: ¡°Apple grabs No.5 spot in growing Chinese smartphone market¡± May 9, 2013 on Apple Insider http://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi ºÝºÝߣ 15, 16: ¡°Smart mobile device shipments exceed 300 million in Q1 2013¡± May 9, 2013 on Canalys http://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013 ºÝºÝߣ 18: ¡°Update on the market for smartphones and mobile security Q4 2012¡° by Sino Market Research http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf ºÝºÝߣ 24: http://apk.hiapk.com/ ºÝºÝߣ 25: http://zs.91.com/ ºÝºÝߣ 26: ¡°How to publish western smartphone games in China ¨C Youtube video of Yodo1¡¯s GDC 2013 talk¡± April 3, 2013 http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1 ºÝºÝߣ 26: ¡±Android app stores of China: What western mobile game developers need to know¡± April 23, 2013 on Gamasutra http://www.gamasutra.com/blogs/HenryFong/20130423/19101/ Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php References
mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi ºÝºÝߣ 29: ¡°Distribution of monthly expenditure on mobile apps in China in 2012¡± by Dratio Internet Data Service http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf ºÝºÝߣs 38-40: ¡°5 things you need to know about Chinese Social Media¡± October 25, 1012 on Forbes http://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/ ºÝºÝߣ 48: http://greatfirewallofchina.org/ ºÝºÝߣ 47: https://en.greatfire.org/ ºÝºÝߣ 49: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China ºÝºÝߣ 51-54: ¡°Distribution of monthly expenditure on mobile apps in China in 2012¡± by Dratio Internet Data Service http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf ºÝºÝߣs 55: ¡°UMENG Insight Report: China mobile internet 2012 review¡± March 2013 by UMENG http://tip.umeng.com/uploads/data_report/q3_2012_english.pdf References

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The Seven Wonders of China's Mobile World

  • 1. The seven wonders China¡¯s mobile world mLearnCon 2013?? Session 907 ?? Bringing mLearning to China By C. Keiko Funahashi ?? keiko@ckeikofunahashi.com of
  • 2. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Active iOS/Android Devices 250,000,000 2
  • 3. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone = iPhone in China?Ò» ¶þ Èý ËÄ Îå Áù Æß 4 How are things going, Android? App Store & Google Play in business? Do people pay for apps? Let¡¯s integrate SNS! Let¡¯s have Youtube videos! What, Where, When, Why of app users
  • 4. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi SMARTPHONE = IPHONE IN CHINA?Ò»
  • 5. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi1 ?6
  • 6. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi1 ?7
  • 7. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Market Share by Price 13.7% 40.4% 46.3% $160 $400 8
  • 8. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Coolpad 5211 from Yulong Computer $90 9
  • 9. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Huawei C8813 $160 10
  • 10. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Lenovo A706 $210 11
  • 11. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Xiaomi M2 $320 12
  • 12. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Samsung Galaxy SIII $520 13
  • 13. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi iPhone 5 (16GB) $860 14
  • 14. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Brands Samsung Apple Lenovo Sony Huawei 1 2 3 4 5 ChinaWorldwide 15 Samsung Yulong Computer Huawei Lenovo Apple
  • 15. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Domestic Brands 68% 16
  • 16. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi HOW ARE THING GOING, ANDROID?¶þ
  • 17. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Smartphone Market Share From 2012 Q4 18
  • 18. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Galaxy SIII Xiaomi M2 Lenovo A706 Huawei C8813 Coolpad 5211 High ($520) Mid ($320) Mid ($210) Low ($160) Low ($90) 4.8¡± 4.3¡± 4.5¡± 4.5¡± 4.0¡± 2012 2013 2013 2013 2013 1280x720 1280x720 854x480 854x480 320x480 Samsung Exynos 4212 Qualcomm APQ8064 Qualcomm 8225Q Snapdragon MSM8625 Snapdragon MSM7625A 1.4 GHz 1.5 GHz 1.2 GHz 1.2 GHz 1.0 GHz 16 GB 1 GB RAM 16GB 2 GB RAM 4GB 1 GB RAM 4 GB 1GB RAM 1 GB 512 MB RAM Android 4.0 Android 4.1 Android 4.1 Android 4.1 Android 2.3 Android Smartphone Examples 19
  • 19. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi APP STORE & GOOGLE PLAY IN BUSINESS?Èý
  • 20. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi21
  • 21. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi22
  • 22. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi23
  • 23. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Android Market http://apk.hiapk.com/ 24
  • 24. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi 91 Assistant http://zs.91.com/ 25
  • 25. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi26
  • 26. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi DO PEOPLE PAY FOR APPS?ËÄ
  • 27. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Paying for apps? But all the apps are free. ? Mr. Wang, late 20¡¯s, Android phone user 28
  • 28. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Apps purchased per month 49% 39% 29 $0 $1.50 $8.00
  • 29. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi30
  • 30. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi LET¡¯S INTEGRATE SNS!Îå
  • 31. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi of F
  • 32. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi33
  • 33. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi34
  • 34. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi LET¡¯S INTEGRATE SNS!Îå
  • 35. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Social Login 36
  • 36. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Social Media Integration Agnitus 37
  • 37. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Facebook Google+ Twitter Linkedin Microsoft acct 38 Do consider¡­
  • 38. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Facebook Google+ Twitter Renren.com PengYou.com Kaixin001.com 39 Do consider¡­
  • 39. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Facebook Google+ Twitter Sina Weibo Tencent Weibo Tencent QQ WeChat 40 Do consider¡­
  • 40. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi LET¡¯S HAVE YOUTUBE!Áù
  • 41. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi 3rd Party Service Integration Toontastic 42
  • 42. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi 3rd Party Service Integration Goodreader 43
  • 43. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Youtube Vimeo Local video sites ¡ì?? Youku.com ¡ì?? Tudou.com 44 Do consider¡­
  • 44. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Google Bing.com Yahoo.com (not .hk or .tw) 45 Do consider¡­
  • 45. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Reconsider¡­ Google Drive Google Docs Dropbox Sugarsync Skydrive Box.com Evernote 46 Do consider¡­
  • 46. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Tools 47
  • 47. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi48 Tools
  • 48. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi49
  • 49. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi WHAT, WHERE, WHEN, WHY OF APP USERSÆß
  • 50. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi What : Frequently Used Apps 1.? Social/Communication (IM, weibo etc.) 2.? System tools (Browser, security) 3.? News 4.? Games 5.? Navigation/Maps 6.? Media (Music, video) 7.? Online shopping 8.? Reading/Education 9.? App tools (Battery monitor etc.) 10.?Photo ? ? ? ? ? ¡­ 51
  • 51. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi Where & When #3 52
  • 52. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi #2Where & When 53
  • 53. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi #1Where & When 54
  • 54. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi How long < 3 min 59% 55
  • 55. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi High-, mid-, low-price range phonesÒ» ¶þ Èý ËÄ Îå Áù Æß Diverse local Android phone options Domestic app distribution services Localized monetization strategies Chinese SNS¡¯s Some services blocked in China They love apps & are serious about learning
  • 56. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi лл Friends in Shanghai Mr. Henry Fong, CEO of Yodo1, Beijing, China acknowledgements
  • 57. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi References ºÝºÝߣs 2: ¡°China surpasses US as biggest market for Apple, Android devices¡± Feb 18, 2013 on Apple Insider http://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices ºÝºÝߣ 8: ¡°Update on the market for smartphones and mobile security Q4 2012¡° by Sino Market Research http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf ºÝºÝߣ 8: ¡°Apple, Samsung¡¯s next critical play: Affordable smartphones¡± April 29, 2013 on CNET http://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/ China's gross national income per capita totaled $4,940/year in 2011, World Bank http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita ºÝºÝߣ 13: http://product.yesky.com/product/787/787691/param.shtml ºÝºÝߣ 12: http://product.yesky.com/product/782/782972/param.shtml ºÝºÝߣ 11: http://product.yesky.com/product/829/829938/ ºÝºÝߣ 10: http://product.yesky.com/product/824/824086/ ºÝºÝߣ 9: http://product.yesky.com/product/832/832958/ ºÝºÝߣ 15, 16: ¡°Apple grabs No.5 spot in growing Chinese smartphone market¡± May 9, 2013 on Apple Insider http://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market
  • 58. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi ºÝºÝߣ 15, 16: ¡°Smart mobile device shipments exceed 300 million in Q1 2013¡± May 9, 2013 on Canalys http://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013 ºÝºÝߣ 18: ¡°Update on the market for smartphones and mobile security Q4 2012¡° by Sino Market Research http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf ºÝºÝߣ 24: http://apk.hiapk.com/ ºÝºÝߣ 25: http://zs.91.com/ ºÝºÝߣ 26: ¡°How to publish western smartphone games in China ¨C Youtube video of Yodo1¡¯s GDC 2013 talk¡± April 3, 2013 http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1 ºÝºÝߣ 26: ¡±Android app stores of China: What western mobile game developers need to know¡± April 23, 2013 on Gamasutra http://www.gamasutra.com/blogs/HenryFong/20130423/19101/ Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php References
  • 59. mLearnCon 2013 ?? Bringing mLearning to China: The Seven Wonders of China¡¯s Mobile World ?? By C. Keiko Funahashi ºÝºÝߣ 29: ¡°Distribution of monthly expenditure on mobile apps in China in 2012¡± by Dratio Internet Data Service http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf ºÝºÝߣs 38-40: ¡°5 things you need to know about Chinese Social Media¡± October 25, 1012 on Forbes http://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/ ºÝºÝߣ 48: http://greatfirewallofchina.org/ ºÝºÝߣ 47: https://en.greatfire.org/ ºÝºÝߣ 49: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China ºÝºÝߣ 51-54: ¡°Distribution of monthly expenditure on mobile apps in China in 2012¡± by Dratio Internet Data Service http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf ºÝºÝߣs 55: ¡°UMENG Insight Report: China mobile internet 2012 review¡± March 2013 by UMENG http://tip.umeng.com/uploads/data_report/q3_2012_english.pdf References