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Big data and Media

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Last part of my talk to PRISA about "Big Data and Media", organized by Spain Business School. First parts were "Introduction to Big Data" and "Stratio Use Cases".

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BIG DATA & MEDIA
多QU ES BIG DATA?
多QU ES BIG DATA?
多QU ES BIG DATA?
多QU ES BIG DATA?
MEDIA USE CASES
VOLUMEN Leveraging consumer insights Tools to understand complex data sets Revenue development Understanding content usage in real time Staffing and training issues for data Delivering targeted content Data visualization Social media analysis Data journalism
THE NEW YORK TIMES Digital Subscriptions The New York Times launched its digital pay model in 2011, and by 2014, it had already reached some 910,000 digital-only subscribers. Three teams that support specific internal customers and two teams that maintain a center of excellence. Compared the Times pre-paywall metrics (page views, sessions, and unique visitors) with the post-paywall ones (sessions per visitor, articles per visitor, and paywall flow of visitors). Looking at these metrics allowed the teams to generate, explore, and refine ideas on a level thats more user-friendly and consumer-oriented. All you have to do is incorporate the user experience. User Experience User Experience 910.000 Subscribers 910.000 Subscribers Consumer Oriented Consumer Oriented Media Use Cases
THE HUFFINGTON POST Branded Content Using big data for real-time dashboards, social trends, recommendations, moderation and personalisation. Leo Burnett announced a deal with Huffington Post as the worlds first agency and publisher alliance poised to reinvent how people engage with brands. (October 13, 2014) Agencys clients direct collaboration with writers, editors, strategists and proprietary data engines and new social dashboard. The Huffington Post will likely see 30 per cent of its revenue coming from branded content solutions by the end of this year (october 2014, CEO Jimmy Maymann) Premium formats: native ads, branded content solutions, video, all things that will drive up CPMs Branded Content Branded Content Agency Alliances Agency Alliances Social Dashboard Social Dashboard Media Use Cases
CNN Breaking News Alerts They transform 500 million tweets per day into a stream of actionable alerts. Early warning system for breaking news. Genesis of news discovering and verification of information before publishing. A window into how its audience is using technology and how they are consuming news in real time. Distilling major data sets and present them in data journalism stories. Data Journalism Data Journalism Breaking News Breaking News Customer Insights Customer Insights Media Use Cases
Mashable Digital Native Started as a blog. Today has 42 million unique monthly visitors and 21 million social media followers. Homegrown viral prediction technology, called Velocity. Velocity scours the social web, collecting lots and lots of data around how people engage with digital content. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and forecasts which content is about to go viral. It helps also to find break stories before the competition. It helps editorial team to decide what stories are promoted on homepage and section pages and in which areas of the page to display them. iPhone app with same technology to alert just before a story goes viral (sep. 15 2014). Data Driven Data Driven BlogBlog Social MediaSocial Media Media Use Cases
News aggregator provide a curated and personalized experience through recommendation engines and machine learning. A different way of discover, consume and package news. A quarter of the top 20 apps in the news category on both the United States Google Play store and Apples App store are aggregator apps: Flipboard, Yahoo News Digest, SmartNews, Google News, Nuzzel, Circa, etc. Publishers concerned about losing front-page readers and control of advertisement placement as third-party providers take over the distribution role. Major players launched news feeds apps in 2014: Yahoo (News Digest), Facebook (Paper) News Aggregators New Business Models Media Use Cases Recommendation Engines Recommendation Engines Distribution RoleDistribution Role PersonalizedPersonalized
CURRENT SITUATION
多QU ES BIG DATA?
多QU ES BIG DATA?
多QU ES BIG DATA?
多QU ES BIG DATA?
多QU ES BIG DATA?
THE CURRENT DATA TECHNOLOGY ALLOWS YOU TO DO IMPOSSIBLE THINGS. YOUR LIMIT IS YOUR IMAGINATION BIG DATA CHILD`S PLAY CONCHA LABRA https://es.linkedin.com/in/colabra

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Big data and Media

  • 1. BIG DATA & MEDIA
  • 2. 多QU ES BIG DATA?
  • 3. 多QU ES BIG DATA?
  • 4. 多QU ES BIG DATA?
  • 5. 多QU ES BIG DATA?
  • 7. VOLUMEN Leveraging consumer insights Tools to understand complex data sets Revenue development Understanding content usage in real time Staffing and training issues for data Delivering targeted content Data visualization Social media analysis Data journalism
  • 8. THE NEW YORK TIMES Digital Subscriptions The New York Times launched its digital pay model in 2011, and by 2014, it had already reached some 910,000 digital-only subscribers. Three teams that support specific internal customers and two teams that maintain a center of excellence. Compared the Times pre-paywall metrics (page views, sessions, and unique visitors) with the post-paywall ones (sessions per visitor, articles per visitor, and paywall flow of visitors). Looking at these metrics allowed the teams to generate, explore, and refine ideas on a level thats more user-friendly and consumer-oriented. All you have to do is incorporate the user experience. User Experience User Experience 910.000 Subscribers 910.000 Subscribers Consumer Oriented Consumer Oriented Media Use Cases
  • 9. THE HUFFINGTON POST Branded Content Using big data for real-time dashboards, social trends, recommendations, moderation and personalisation. Leo Burnett announced a deal with Huffington Post as the worlds first agency and publisher alliance poised to reinvent how people engage with brands. (October 13, 2014) Agencys clients direct collaboration with writers, editors, strategists and proprietary data engines and new social dashboard. The Huffington Post will likely see 30 per cent of its revenue coming from branded content solutions by the end of this year (october 2014, CEO Jimmy Maymann) Premium formats: native ads, branded content solutions, video, all things that will drive up CPMs Branded Content Branded Content Agency Alliances Agency Alliances Social Dashboard Social Dashboard Media Use Cases
  • 10. CNN Breaking News Alerts They transform 500 million tweets per day into a stream of actionable alerts. Early warning system for breaking news. Genesis of news discovering and verification of information before publishing. A window into how its audience is using technology and how they are consuming news in real time. Distilling major data sets and present them in data journalism stories. Data Journalism Data Journalism Breaking News Breaking News Customer Insights Customer Insights Media Use Cases
  • 11. Mashable Digital Native Started as a blog. Today has 42 million unique monthly visitors and 21 million social media followers. Homegrown viral prediction technology, called Velocity. Velocity scours the social web, collecting lots and lots of data around how people engage with digital content. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and forecasts which content is about to go viral. It helps also to find break stories before the competition. It helps editorial team to decide what stories are promoted on homepage and section pages and in which areas of the page to display them. iPhone app with same technology to alert just before a story goes viral (sep. 15 2014). Data Driven Data Driven BlogBlog Social MediaSocial Media Media Use Cases
  • 12. News aggregator provide a curated and personalized experience through recommendation engines and machine learning. A different way of discover, consume and package news. A quarter of the top 20 apps in the news category on both the United States Google Play store and Apples App store are aggregator apps: Flipboard, Yahoo News Digest, SmartNews, Google News, Nuzzel, Circa, etc. Publishers concerned about losing front-page readers and control of advertisement placement as third-party providers take over the distribution role. Major players launched news feeds apps in 2014: Yahoo (News Digest), Facebook (Paper) News Aggregators New Business Models Media Use Cases Recommendation Engines Recommendation Engines Distribution RoleDistribution Role PersonalizedPersonalized
  • 14. 多QU ES BIG DATA?
  • 15. 多QU ES BIG DATA?
  • 16. 多QU ES BIG DATA?
  • 17. 多QU ES BIG DATA?
  • 18. 多QU ES BIG DATA?
  • 19. THE CURRENT DATA TECHNOLOGY ALLOWS YOU TO DO IMPOSSIBLE THINGS. YOUR LIMIT IS YOUR IMAGINATION BIG DATA CHILD`S PLAY CONCHA LABRA https://es.linkedin.com/in/colabra