Cape Town Area, South Africa South Africa
SENIOR MANAGER [MARKETING] :
FOOD CATEGORY at VITAL HEALTH FOODS
Advertising / Marketing / PR
Vital Health Foods MARKETING : Senior Manager of the Food Portfolio
Woolworths : FOOD MARKETING
- Launch of the Discovery HealthyFood Studio
- Launch of the Good Food Journey(Health & Wellness Strategy)
- Launch of the Good Business Journey (Sustainability Strategy )
- Launch of Educational Modules at Schools( Nutrition and sustainability)
- Extended the Schools' programme to parent talks by dieticiens
Specialties:
- FMCG
- Trade Marketing
- Retail
- Health
- School Educational Programmes [Health]
Marketing strategies driving :
- Nutrition at schools
- Health and Wellness
- Sustainability
Evaluating / reviewing competitor's strategies around
1] promoti...