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Claude Maphosa
Claude Maphosa

The Soweto Festival Expo began in 1983 as a homemakers festival and has since grown into Gauteng's most significant multi-purpose event. It has been held in various locations around Soweto and Johannesburg and aims to contribute to long term economic and social development in Soweto and Gauteng. Over 1000 small businesses have participated as exhibitors since 2005, with many moving from informal to formal economy. The event also features cultural performances and aims to empower youth and small businesses.

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Generic sponsorsoweto
Soweto Homemakers Festival 1983 – 1985 Mofolo Park, Jabavu Expo Centre
Walter Sisulu Square, Kliptown 2006 - 2007 Elkah Stadium, Rockville 2005
University of Joburg Soweto Campus 2008 - 2010
Joburg Expo Centre, Nasrec, 2011 - 2013
• Over 1 000 SMMEs have participated in the Expos since 2005. • Sourced from Soweto, Orange Farm, Alexandra, Diepsloot, Tshwane, JHB CBD. • Many have moved from the informal to the formal economy. • Approx 2 500 artists have performed at the event. • Approx 24 000 grades 10-12 students have visited the Youth Zone. • Grown into Gauteng’s most significant multi-purpose event. • Now poised for takeoff!
Joburg Expo Centre, Nasrec, 2013 • 18 000 visitors • 130 SMME exhibitors • 70 commercial / government exhibitors • R8 million in publicity • Certificate of Merit: Most Memorable Event Exhibitions & Events Association of Southern Africa
• 26th – 28th September • Joburg Expo Centre, Nasrec • Aiming for 30 000 visitors • Greatly expanded programme of activities
Contribute to the long term development of Soweto and the broader Gauteng economy and community. Establish the Soweto Festival Expo within five years as Africa’s largest and most successful event of its kind, attracting exhibitors, performers and visitors from all over Africa and the world.
Partner with government and its agencies: Soweto Festival Expo as a vehicle for socio- economic development. Facilitate a training and support programme for SMME exhibitors at the Expo in conjunction with strategic partners such as COJ, GEP, etc. Develop the arts, crafts, tourism and heritage industries of Soweto and Gauteng.
Involve all communities and cultures to foster social cohesion. Establish networking opportunities for small businesses and the formal business sector who exhibit at the Festival Expo. Empower small businesses and local traders by facilitating their participation as exhibitors and suppliers.
Provide a platform for information dissemination, and the promotion of government departments, community organisations and NGO’s. Assist the youth with career guidance and employment opportunities.
SMME Development Youth Development Arts, Culture & Heritage
SMMEs provided with • Pre-expo training • Exhibition stands • Post-expo support through GEP • Awards & recognition SMMEs chosen in partnership with GEP and Enterprise Development practitioners / incubators Integrated into the main expo
• Integrating the Expo into the SMME and Creative Industries value chain • Working with training providers for pre, on-site and post event training, mentorship and support • 3-year development plan • Identification • Selection • Qualification • Experiential learning • Monitoring & support • Goal of sustainability
Main entertainment stage  Big name & local artists Cultural Village  Heritage & Social Cohesion Arts Pavilion  Focus on township art Book Faire  Developing a literate community Other activities  Comedy, film, fashion shows
Focus on Edutainment  High energy activities Partnering with the Gauteng Department Education  4 000 pupils bussed to the Expo Careers Expo  Tertiary & training institutions  Recruitment agencies
Sports activities  Cycle Race  5-a-Side Soccer  Soweto Cup  Body Building Sports Pavillion  Indoor activities  Outdoor activities
• Powerful media partnerships • Outdoor, digital, direct marketing campaign • Public relations, activations • Month-long build up campaign
• Our goal: Gauteng to adopt the Soweto Festival Expo as a major delivery platform for SMME development • Working together to create a sustainable programme for • Enterprise development • Job creation • Three year agreement • On-going support for participating SMME’s • Growing the base of SMME’s in Gauteng • Measurable results – Impact Assessment

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Generic sponsorsoweto

  • 2. Soweto Homemakers Festival 1983 – 1985 Mofolo Park, Jabavu Expo Centre
  • 3. Walter Sisulu Square, Kliptown 2006 - 2007 Elkah Stadium, Rockville 2005
  • 4. University of Joburg Soweto Campus 2008 - 2010
  • 5. Joburg Expo Centre, Nasrec, 2011 - 2013
  • 6. • Over 1 000 SMMEs have participated in the Expos since 2005. • Sourced from Soweto, Orange Farm, Alexandra, Diepsloot, Tshwane, JHB CBD. • Many have moved from the informal to the formal economy. • Approx 2 500 artists have performed at the event. • Approx 24 000 grades 10-12 students have visited the Youth Zone. • Grown into Gauteng’s most significant multi-purpose event. • Now poised for takeoff!
  • 7. Joburg Expo Centre, Nasrec, 2013 • 18 000 visitors • 130 SMME exhibitors • 70 commercial / government exhibitors • R8 million in publicity • Certificate of Merit: Most Memorable Event Exhibitions & Events Association of Southern Africa
  • 8. • 26th – 28th September • Joburg Expo Centre, Nasrec • Aiming for 30 000 visitors • Greatly expanded programme of activities
  • 9. Contribute to the long term development of Soweto and the broader Gauteng economy and community. Establish the Soweto Festival Expo within five years as Africa’s largest and most successful event of its kind, attracting exhibitors, performers and visitors from all over Africa and the world.
  • 10. Partner with government and its agencies: Soweto Festival Expo as a vehicle for socio- economic development. Facilitate a training and support programme for SMME exhibitors at the Expo in conjunction with strategic partners such as COJ, GEP, etc. Develop the arts, crafts, tourism and heritage industries of Soweto and Gauteng.
  • 11. Involve all communities and cultures to foster social cohesion. Establish networking opportunities for small businesses and the formal business sector who exhibit at the Festival Expo. Empower small businesses and local traders by facilitating their participation as exhibitors and suppliers.
  • 12. Provide a platform for information dissemination, and the promotion of government departments, community organisations and NGO’s. Assist the youth with career guidance and employment opportunities.
  • 14. SMMEs provided with • Pre-expo training • Exhibition stands • Post-expo support through GEP • Awards & recognition SMMEs chosen in partnership with GEP and Enterprise Development practitioners / incubators Integrated into the main expo
  • 15. • Integrating the Expo into the SMME and Creative Industries value chain • Working with training providers for pre, on-site and post event training, mentorship and support • 3-year development plan • Identification • Selection • Qualification • Experiential learning • Monitoring & support • Goal of sustainability
  • 16. Main entertainment stage  Big name & local artists Cultural Village  Heritage & Social Cohesion Arts Pavilion  Focus on township art Book Faire  Developing a literate community Other activities  Comedy, film, fashion shows
  • 17. Focus on Edutainment  High energy activities Partnering with the Gauteng Department Education  4 000 pupils bussed to the Expo Careers Expo  Tertiary & training institutions  Recruitment agencies
  • 18. Sports activities  Cycle Race  5-a-Side Soccer  Soweto Cup  Body Building Sports Pavillion  Indoor activities  Outdoor activities
  • 19. • Powerful media partnerships • Outdoor, digital, direct marketing campaign • Public relations, activations • Month-long build up campaign
  • 20. • Our goal: Gauteng to adopt the Soweto Festival Expo as a major delivery platform for SMME development • Working together to create a sustainable programme for • Enterprise development • Job creation • Three year agreement • On-going support for participating SMME’s • Growing the base of SMME’s in Gauteng • Measurable results – Impact Assessment