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Table of contents
1. About the Cluster
2. Mission and values
3. The axes of the strategy
4. Activities 2008-2009
5. Combination of abilities
6. Internationalization
7. ITO in France and Mexico

1. About the Cluster
  The Cluster was set up in
Santiago de Compostela on
March 20, 2007. 60
companies
  It is a group of 60 Galician
Galicia
companies working in the
graphic arts, publishing,
advertising sector and Graphic arts
suppliers, which joined Publishing
voluntarily to undertake joint Advertising
projects and thus improving
Competitiveness
their competitiveness.

The value chain of the Cluster
SUPPORT SERVICES
Training centres
Business/Professional associations
Logistics and transport
Management
Repair and maintenance
Financial institutions and insurances

ADDITIONAL EQUIPMENT
SERVICES
MAIN ACTIVITIES SERVICES
ADVERTISING AND DESIGN
Paper
Advertising agencies
Cardboard Graphic design Printing presses
Stationery GRAPHIC ARTS Printers
Labels Prepress
Computers
Billboard advertising Printing
Scanners
Ink Binding and finish
Manufacture of paper and cardboard packaging Plotters
Varnishes
PUBLISHING COMPANIES Guillotines
Solvents
Publication of newspapers and magazines …
Glues
Publication of books
Plates COMMERCIALIZATION

2. Mission of the Cluster
To promote the training of the human capital by contributing to
innovation in products and processes that allows to have access to
new markets, ensuring the improvement of the competitiveness of
companies through the promotion of collaborative projects which
companies belonging to the several links of the value chain can join in
a coordinate way.

Contributing
to innovation
Collaborative
Promoting
projects
training
Improving
competitiveness
New
markets

2. Values of the Cluster

  Commitment
  Modernity
  Innovation
  Technology
  Professionalism
  Creativity
  Ability
  Competitiveness

3. Strategic axes
The Cluster’s strategic plan for the 2008-2011 period is
based on the following 4 axes:

Innovation

Training Strategic plan Internationalization

Notoriety

3. Institutional support
The Cluster’s first activities could be carried out thanks to
the financial support of the following institutions:
  General Directorate of Industrial Promotion of the
Galician Government
  General Directorate of R&D&I of the Galician
Government
  Chamber of Commerce of Santiago
  Caixanova Institute of Development
  Caixagalicia Social Work
  Ministry of Industry

INTERNATIONALIZATION AREA
Aims

Ac'vity
Outcome

Hiring an internationalization
technician To start in 2009 (expected)
  Raising awareness
and guiding
Study on business opportunities Finished the 2008 stage, project of Trade
companies when abroad Point in France and Mexico
opening new
markets
Organisation of two business
missions Carried out in Germany and Mexico
  Identification of new
markets

  Promotion of Meetings of companies in progress to identify
Promotion of export consortia possible synergies
cooperation among
the Cluster’s
members to deal
Submission of an international
with cooperation project with the Proposal of agreement for international joint
Bussiness Innovative Group of projects
internationalization Madrid

INNOVATION AND COMPETITIVENESS AREA
Aims

Ac'vity
Outcome

  Support to the Programme of scholarships for engineers To start in companies
for continuous improvement on December 1, 2008
identification of
ideas of innovative Hiring an innovation technician To start in 2009
projects in the
Consolidation of a technical secretariat to Currently considering the processing
Cluster’s companies consolidate the technological platform of projects
  Creation of three
Submission of the Strategy Plan of
R&D&I collaborative Registration in the Registry of Innovative the Innovative Groups in March
Groups in the Ministry of Industry
projects and 2009 and the Feasibility Plan in
December 2008 to the Ministry of
submission to Assessment of the Feasibility of the
Industry
Technological Centre
financial aid
programmes Boost for cooperation programmes and Ending the 2008 stages considering
alliances between companies the possibility to create a common
  Promotion of purchasing centre.
cooperation and Assessment of the companies
Boost for pilot projects of logistical choosing to cooperate in logistics
concentration in the and strategic alliances
integration
sector

TRAINING AREA

Aims

Ac'vity
Outcome

Launching of the programme in
Training Programme in Management December 2008 until June 2009
  To improve the Skills
Management training and guidance
directors’
management Advanced programme with the Training
Centre in New Technologies of the
abilities Galician Ministry of Labour End of proposal pending for 2009

  To achieve a
specific area Programme Contracts of the ESF 2009 Programme
for specialized
training in the Training to the network of Grant Holders
Training to environmental innovation Launching in December 2008
sector managers Despega Programme
(Biodiversity Foundation)

NOTORIETY AREA
Aims

Ac'vity
Outcome

Creation of the annual Galician design prize Launching in December 2008

Communication Campaign
To improve the sector’s perception in the Campaign 2008-2009
  To promote the Spanish markets
values of the Continuation of the printed Newsletter and
creation of the on-line Newsletter Sending of the Newsletter to more than
Galician 300 subscribers. On-line Newsletter
graphic design Cooperation agreements with other launched in December 2008.
Clusters In contact with other Clusters to
  To strengthen cooperate
the sector’s Agreement with Technological Innovation
Centre of Communication, Publishing and Agreement signed in July 2008
self-esteem Graphic Arts in Galicia

Agreement with the Graphic Cluster of
Madrid Pending to be signed
Institute of Development of Madrid

5. Combination of abilities
  The Cluster joins companies, designs a strategy
of competitive improvement agreed by consensus
and looks for resources to implement the strategy
and monitor it.
  The Platform ensures the introduction of the
R&D&I approach in all sectorial activities and
involves other actors in the design and execution
of innovative projects that strengthen such
sectorial strategy.
  The Technological Centre is the supplier of
advanced R&D&I services that the market is
currently not providing, contributing to the
modernization of companies and to provide them
with a greater feasibility in the long-term.

Technological Platform
The technological platform of the Graphic
Product and Galician Book, which is being
consolidating, after the presentation of its
strategic agenda, aims to achieve the following
objectives:
  To create synergies between agents to plan
the Cluster’s R&D&I
  To identify and coordinate actions favouring
the Cluster through the new technologies
and R&D&I
  To support the development of R&D&I Technology
projects of technological improvement by Synergies
looking for funding
  To contribute to consider the feasibility of the
R&D&I
creation of the Technological Centre of the
Funding
Cluster of the Graphic Product and Galician
Book, by detecting the needs of R&D&I
services

Centre of Innovation
  In May 2008 the Cluster submitted an application for
financial aid to the Ministry of Industry, Tourism and
Trade within the CREA programme (Creation and
Consolidation of Technological Centres). In
September 2008 the application was approved. Dissemination
  The main objective of the centre is to contribute to
the improvement of the competitiveness of the
companies of the Cluster of the Graphic Product and
Galician Book through the dissemination and
transfer of technology, promoting the creation of
advanced services and products that allow to
improve its business competitiveness in an
economic context of increasing competition, through
the promotion of R&D&I collaborative projects. Creativity
Innovation
  It is conceived as a key resource to promote
research, innovation and creativity both in
processes and in the own final products and
services that the sector is offering to their clients. In Research
the assembly of the Cluster held in May 2009 it was
agreed to set up the innovation centre with 26
businesspeople.

6. Internationalization

The recognition already given to the
Cluster by the Ministry of Industry as a
Business Innovative Group will
allow:
  To improve the Cluster’s access to
public programmes of financial
support for innovation and
internationalization projects
  To formalize cooperation
agreements with Business
Innovatives Groups from other
countries

Business Innovative Group
Joint projects with other international Business Innovative Groups

The support to innovative Clusters is a
programme of the Ministry of Industry
aimed at stimulating strategic plans to be
carried out by groups of companies with
innovative, technological and
organizational ability and will, from which
a number of correctly structured projects
can derive, which can successfully be
submitted to the available programmes of
financial aid, both in the Ministry of
Industry and in other public organisations.

The recognition already given to the Cluster by the Ministry of Industry as a
Business Innovative Group will allow to improve the access of the companies
of the Cluster to public programmes of financial support for innovation and
internationalization projects and to formalize cooperation agreements with
Business Innovatives Groups from other countries

7. International Trade Office (ITO)
  The Study on Business Opportunities Abroad
carried out in 2008 detected as priority markets for To highlight
the Cluster’s companies France and Mexico. the value
  The access to the above-mentioned markets will be
carried out through the creation of trade offices
(ITO), whose main functions are the following: Market
  To highlight the value of the abilities of the business information
sectors making up the Cluster before the local market
  To provide information on the situation of the market
intended to be attracted
SMEs’
  To improve the abilities of small companies to
compete in the market intended to be achieved
interests
  To make the access to capital easier to support the
internationalization
  To defend the small companies’ interests Access
  To support trade negotiations at a local level to capital

Plaza Salvador García Bodaño, 3 - 1ºA
15707 San Lázaro - Santiago de Compostela
Phone: 881.977.102 Fax: 881.977. 103

www.clustergrafico.com
info@clustergrafico.com

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