Stewart Rogers - Venture Beat - Stop Being a Magpie & Start being an Owl
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Marketing technology is used by fewer companies than you may think, and those that do use it aren't doing so effectively, which means those that get it right can gain a significant advantage. Stewart Rogers will explain - in concert with his latest research - what martech will really do for your business, and why being an "owl" is better than being a "magpie" if you want to succeed.
Stewart Rogers - Venture Beat - Stop Being a Magpie & Start being an Owl
- 2. Marketing Technology Stop being a magpie. Start being an owl.
- 6. LCD
- 7. Data
- 8. Data
- 10. Why martech?
- 11. Why martech?
- 12. Why martech?
- 13. Story telling Demand gen vs Lead gen
- 14. Demand gen
- 15. Lead gen
- 16. Demand gen
- 17. Lead gen
- 18. In reality Demand gen feeds Lead gen
- 19. Lead gen
- 20. Demand gen
- 21. Introducing...
- 22. Introducing...
- 23. Where are your prospects? 1.49bn 250m? 364m 304m 400m
- 24. Who cares? Where are your prospects?
- 25. Active Users Active users dont matter. Where does your audience live? Thats what matters.
- 28. What about the shovels? Miner with Pick, Shovel and Pan, c. 1850. Photo from the collec1on of Ma5hew R. Isenburg
- 29. The chasm
- 30. Warning signs
- 31. Fresh products
- 32. Growing
- 33. Shiny object #1
- 34. Long Tail
- 35. Very Long Tail
- 36. Very Long Tail Dont despair. Even doing moderately well in social media can pay o鍖 for most businesses...
- 37. Which platforms do you use?
- 38. Which platforms do you use? Sales Marketing
- 39. Which platforms are most important? Sales Marketing
- 40. Will SoMe usage increase/decrease in 2015?
- 41. Shiny object #2
- 42. Apps, lots of apps
- 43. Apps, lots of apps
- 45. Fast, not di鍖erent In other words, mobile is a normal marketplace. The winners win big, and the losers lose big.
- 46. All about data Most popular ≒ Freemium ≒ Inters11als ≒ Video ads ≒ Banner ads Least popular ≒ Surveys ≒ Real-world rewards ≒ Lock screen ads ≒ Subscrip1ons ≒ Paid download ≒ A鍖liate/e-commerce ≒ No1鍖ca1on ads ≒ Text ads ≒ O鍖er walls ≒ App walls Least e鍖ec/ve Most e鍖ec/ve
- 47. Shiny object #3 to #2,600
- 48. Be like an owl
- 49. ROI
- 51. Usage Usage
- 54. CRM CRM
- 55. CRM CRM
- 56. CRM CRM
- 58. Reality Reality
- 72. ROI analysis The real reason
- 80. In summary... In summary use marketing technology! insight.venturebeat.com