Mobile isn't just mobile anymore
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Mobile video consumption has surged, with viewers spending significant time watching content on their devices both at home and on the go. The rise of mobile has transformed viewing habits, with many people watching seamlessly across platforms, though cord-cutting poses a threat to traditional TV. Advertising on mobile and connected devices is notably impactful, as consumers are actively engaging with video ads and making purchases influenced by them.
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Mobile isn't just mobile anymore
- 1. MOBILE ISNT JUST MOBILE ANYMORE.
- 2. PEOPLE WATCH THEIR VIDEO EVERYWHERE (HOURS PER WEEK)
- 3. THEYRE IN TOTAL CONTROL AND THEYRE WATCHING A LOT (MILLIONS OF PEOPLE)
- 4. MORE LESS HIGHER PROFESSIONAL DIVERSE MALE & EDUCATED FEMALE WEALTHIER DEMO HELLO, MOBILE MAINSTREAM
- 5. PEOPLE WATCH SEAMLESSLY AT HOME AND AWAY
- 6. TV IS SHARING PRIME TIME WITH MOBILE DEVICES 18% MOBILE VIDEO VIEWERSHIP PEAKS BETWEEN 4-6 PM VIDEOHUB 27% MOBILE NEARLY 2X ONLINE VIEWERSHIP IN MORNING (5-7AM) VIDEOHUB 40% 30% INCREASE IN ONLINE VIEWERSHIP BETWEEN 6-9PM YAHOO!
- 7. MOBILE/CONNECTED TV VIEWERS ARE WATCHING MORE TV AN D EN D ON PEOPLE SP NTH AVG $79 MO Y TV FOR PA 42% WATCH 5+ HOURS PER DAY!
- 8. BUT CORD-CUTTING IS A REAL THREAT 8% OF MOBILE/CONNECTED TV VIEWERS WILL CANCEL WITHIN 12 MONTHS
- 9. ALMOST ALL CONNECTED TV USERS ARE WATCHING VIDEO 68% CONNECT TO TV VIA GAMES
- 10. AND THEYRE WATCHING MORE TV AND MOVIE-LIKE CONTENT 7.3 HOURS PER WEEK WATCHING LONG FORM CONNECTED TV VIDEO /WEEK 4.7 HRS HORT WATC HING S EO V VID FORM CT 69% 63% 42% 69% 38% MOVIES STREAMED FULL LENGTH MOVIES FULL LENGTH ONLINE VIDEO OVER INTERNET TV SHOWS DOWNLOADED TV SHOWS CLIPS STREAMED DOWNLOADED
- 11. PEOPLE WATCH ABOUT FIVE HOURS OF CONTENT (MOSTLY SHORT FORM) ON PHONES APP 46% LONG FORM WEB 46% SOCIAL 34% SHORT FORM EMAIL 22% PAID 16% OTHER 4% HOURS PER WEEK
- 12. I WANT IT FREE, PLEASE. 74% 53% 10% FREE BUT MODEST PAY TO RENT INCLUDES ADS SUBSCRIPTION OR BY SHOW TO WATCH ALL OR MOVIE
- 13. TABLET VIEWERS WATCH ABOUT 8 HOURS PER WEEK SHORT FORM MORE LONG FORM LONG FORM THEN PHONES
- 14. VIDEOS MOBILITY HAS MADE HOW I WATCH 2ND NATURE LIKE BREATHING
- 15. WHERE ARE WE NOW?
- 16. VIDEO QUALITY & QUALITY OF ADS EXPERIENCE
- 17. THE POWER OF AN AD HERE IS ENORMOUS.
- 18. VIEWERS NOTICE VIDEO ADS ON EMERGING AND TRADITIONAL PLATFORMS
- 19. PEOPLE ON MOBILE/CONNECTED DEVICES ARE BUYING FAST CLOTHING/ SOFT/SPORT PERSONAL MOVIES FOOD SNEAKERS DRINKS CARE 85% 81% 81% 80% 69% CONSUMER VIDEO BEER/ WIRELESS ELECTRONICS GAMES WINE DEVICES 60% 59% 58% 45%
- 20. A DIFFERENT WAY TO SEE ADS % OF AD EFFECTIVESS = POWER RATIO HOURS OF VIEWING (POWER RATIO)