鈥� Background as architect, journalist and university educator
鈥� Educated to Masters level in Cognitive Science
鈥� Strategic approach based on the interdependence of research and design
鈥� 2014 to date: Research Director, Tribal Worldwide
鈥� 2013-2014: UX Lead on Volkswagen Commercial Vehicles
鈥� 2010-2013: UX Lead on Volkswagen UK
鈥� 2008-2009: UX Lead on Guinness.com
Specialties:
Automotive UX
User research
Analytical thinking
Creative thinking
Strategic information architecture
Persuasive design
Digital rhetoric
Brand experience
