Personal Information
Organization / Workplace
Kingston upon Thames, United Kingdom United Kingdom
Occupation
Consultant UX Researcher, Designer and Strategist — currently available
Industry
Technology / Software / Internet
Website
http://www.cogarch.comAbout
• Background as architect, journalist and university educator
• Educated to Masters level in Cognitive Science
• Strategic approach based on the interdependence of research and design
• 2014 to date: Research Director, Tribal Worldwide
• 2013-2014: UX Lead on Volkswagen Commercial Vehicles
• 2010-2013: UX Lead on Volkswagen UK
• 2008-2009: UX Lead on Guinness.com
Specialties:
Automotive UX
User research
Analytical thinking
Creative thinking
Strategic information architecture
Persuasive design
Digital rhetoric
Brand experience
Contact Details