鈥� Background as architect, journalist and university educator
鈥� Educated to Masters level in Cognitive Science
鈥� Strategic approach based on the interdependence of research and design
鈥� 2014 to date: Research Director, Tribal Worldwide
鈥� 2013-2014: UX Lead on Volkswagen Commercial Vehicles
鈥� 2010-2013: UX Lead on Volkswagen UK
鈥� 2008-2009: UX Lead on Guinness.com
Specialties:
Automotive UX
User research
Analytical thinking
Creative thinking
Strategic information architecture
Persuasive design
Digital rhetoric
Brand experience
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
