Expert in disruptive marketing techniques for new or re-branded products. They are viewed as 鈥渘ext generation鈥� solutions that leapfrogging competitors by simultaneously launching new product and category branding. Competition is re-positoned as aging techniques for targeted market segments.
Disruptive marketing works equally well in start-ups, spin-offs, turn-arounds and enterprise entrepreneurial ventures. They all deal with the marketing challenges of introducing unknown concepts and dealing with evolving buyer risk and reward as the solution ages.
Creative integration of traditional marketing strategies with social media tools, generate market buzz above the noise level for increas
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