We do not know, that we do not know, why we do, what we do. This seemingly confusing statement helps clarify a lot of what didn鈥檛 seem very insightfully answered when it came to brands and communication.
True insights are subconscious and shaped by culture and change. And the real definition of a need is larger than what we seek as 鈥榗onsumers鈥� from products and services.
We do not consume 鈥榮tuff鈥�, we consume meanings.
These are our guiding principles at work when we try and help brands with launches, repositioning, extensions or even simply a fresh interpretation of what they stand for. learningcurve.org.in
Specialties: -Market research, consumer insights
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