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Top 10 Creative Crosswalks: Wayfinding Devices from Around the World

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Copyrise

This document highlights 10 creative crosswalks from around the world that were designed to improve pedestrian safety or promote local businesses and events. The crosswalks featured memorable designs like names of pedestrians killed on crosswalks in Portugal, 3D effects in China, and pop culture characters in Japan. Their creative designs aimed to catch drivers' attention and encourage more careful driving and pedestrian behavior.

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Top 10 Creative Crosswalks from Around the World Brought to you by: HUB Surface Systems
Zebra Crossing Memorial Location: Libson, Portugal Grotesque as it may sound but this crosswalk creates awareness among pedestrians through the names of 137 pedestrians killed by cards stenciled on the zebra stripes. On the curb, it reads 1/4 das v鱈timas de acidentes de autom坦vel s達o pe探es which translates as 1/4 victims of automobile accidents are pedestrians.
3D Zebra Crossing Location: Changsha, China The capital of Central Chinas Hunan Province installed this colorful 3D Zebra crosswalk to improve pedestrian safety. It was specially designed to bring attention to the drivers as they drive across the intersection.
Life counts for much. Slow down. Location: Kiev, Ukraine This crosswalk creates awareness for drivers and pedestrians as it displays the count of numbers drivers face in prison if they dont drive safely, and for pedestrians lives if they are not careful in crossing.
Love Zebra Crossing Location: Chengdu, China The Love Zebra Crossing is located close to where two rivers meet. It was created as an answer to the disregard many local drivers have for the typical black and white crosswalks in Chengdu where many accidents occur. The crosswalk has helped increase pedestrian traffic, some of whom even dress for the romantic occasion.
McDonalds Crosswalk Location: Zurich, Switzerland In 2010, McDonalds produced an innovative marketing campaign during Zurichfest, Switzerlands biggest public festival. Its during this time that many businesses are allowed to use crosswalks for creative and promotional purposes.
Mr. Clean Location: South Italy A crosswalk advertisement for Mr. Clean shows a normal looking crosswalk with a cleaner white that stands out showing the brand logo as a comparison to the other filthy looking lines.
Peanuts Abbey Road Location: Osaka, Japan This street art located just right outside of Universal Studios in Japan features the Peanuts characters parody of the famous Abbey Road album cover in an effort to promote the theme parks Flying Snoopy ride. The artwork is seen clearly by drivers when at the right distance from the crosswalk.
Scramble Location: Oakland, California These crosswalks in the streets of Oaklands Chinatown feature a design that appear like a giant board game of scrambles. This was installed to help cut down the number of accidents and injuries during heavy traffic. There is now a feature called the 15-second all pedestrians phase where vehicles stop for 15 seconds to allow pedestrians to cross at any direction, even diagonally.
Barefoot Hoppers Location: Shenyang, China This crosswalk featuring a bright orange color with barefoot prints was built in 2014 in an effort to promote safer road crossings. Pedestrians are encouraged to pay attention to the traffic when crossing the street as opposed to, say, look at their cellphones or listen to music in their headphones.
Trapeze Artist Location: Northampton, Massauchusetts This is a creative crosswalk proposed for the Main Street in Northampton Massachusetts. The design is anamorphic positioning the illustration in the middle of the street making its shape clearer only when the pedestrian is on either side of the road while they wait to cross.
Brought to you by: Sources: https://adstrategy.wordpress.com/2010/04/27/dont-speed/ http://adsarchive.com/mr-clean-crosswalk/ http://adsoftheworld.com/media/ambient/zebra_crossing_me morial?size=_original http://weburbanist.com/2016/04/27/walk-on-the-wild-side-13- crosswalk-illusions-interventions/2/ http://adsoftheworld.com/media/print/state_auto_inspection_ the_count http://www.neatorama.com/2012/01/21/peanuts-street-art- version-of-abbey-road/ http://weburbanist.com/2012/05/27/10-more-creative- crosswalks-zany-zebra-crossings/ http://weburbanist.com/2012/05/27/10-more-creative- crosswalks-zany-zebra-crossings/ https://www.theguardian.com/cities/gallery/2016/jul/14/creati ve-crosswalks-pedestrian-zebra-crossings-around-world-in- pictures

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Top 10 Creative Crosswalks: Wayfinding Devices from Around the World

  • 1. Top 10 Creative Crosswalks from Around the World Brought to you by: HUB Surface Systems
  • 2. Zebra Crossing Memorial Location: Libson, Portugal Grotesque as it may sound but this crosswalk creates awareness among pedestrians through the names of 137 pedestrians killed by cards stenciled on the zebra stripes. On the curb, it reads 1/4 das v鱈timas de acidentes de autom坦vel s達o pe探es which translates as 1/4 victims of automobile accidents are pedestrians.
  • 3. 3D Zebra Crossing Location: Changsha, China The capital of Central Chinas Hunan Province installed this colorful 3D Zebra crosswalk to improve pedestrian safety. It was specially designed to bring attention to the drivers as they drive across the intersection.
  • 4. Life counts for much. Slow down. Location: Kiev, Ukraine This crosswalk creates awareness for drivers and pedestrians as it displays the count of numbers drivers face in prison if they dont drive safely, and for pedestrians lives if they are not careful in crossing.
  • 5. Love Zebra Crossing Location: Chengdu, China The Love Zebra Crossing is located close to where two rivers meet. It was created as an answer to the disregard many local drivers have for the typical black and white crosswalks in Chengdu where many accidents occur. The crosswalk has helped increase pedestrian traffic, some of whom even dress for the romantic occasion.
  • 6. McDonalds Crosswalk Location: Zurich, Switzerland In 2010, McDonalds produced an innovative marketing campaign during Zurichfest, Switzerlands biggest public festival. Its during this time that many businesses are allowed to use crosswalks for creative and promotional purposes.
  • 7. Mr. Clean Location: South Italy A crosswalk advertisement for Mr. Clean shows a normal looking crosswalk with a cleaner white that stands out showing the brand logo as a comparison to the other filthy looking lines.
  • 8. Peanuts Abbey Road Location: Osaka, Japan This street art located just right outside of Universal Studios in Japan features the Peanuts characters parody of the famous Abbey Road album cover in an effort to promote the theme parks Flying Snoopy ride. The artwork is seen clearly by drivers when at the right distance from the crosswalk.
  • 9. Scramble Location: Oakland, California These crosswalks in the streets of Oaklands Chinatown feature a design that appear like a giant board game of scrambles. This was installed to help cut down the number of accidents and injuries during heavy traffic. There is now a feature called the 15-second all pedestrians phase where vehicles stop for 15 seconds to allow pedestrians to cross at any direction, even diagonally.
  • 10. Barefoot Hoppers Location: Shenyang, China This crosswalk featuring a bright orange color with barefoot prints was built in 2014 in an effort to promote safer road crossings. Pedestrians are encouraged to pay attention to the traffic when crossing the street as opposed to, say, look at their cellphones or listen to music in their headphones.
  • 11. Trapeze Artist Location: Northampton, Massauchusetts This is a creative crosswalk proposed for the Main Street in Northampton Massachusetts. The design is anamorphic positioning the illustration in the middle of the street making its shape clearer only when the pedestrian is on either side of the road while they wait to cross.
  • 12. Brought to you by: Sources: https://adstrategy.wordpress.com/2010/04/27/dont-speed/ http://adsarchive.com/mr-clean-crosswalk/ http://adsoftheworld.com/media/ambient/zebra_crossing_me morial?size=_original http://weburbanist.com/2016/04/27/walk-on-the-wild-side-13- crosswalk-illusions-interventions/2/ http://adsoftheworld.com/media/print/state_auto_inspection_ the_count http://www.neatorama.com/2012/01/21/peanuts-street-art- version-of-abbey-road/ http://weburbanist.com/2012/05/27/10-more-creative- crosswalks-zany-zebra-crossings/ http://weburbanist.com/2012/05/27/10-more-creative- crosswalks-zany-zebra-crossings/ https://www.theguardian.com/cities/gallery/2016/jul/14/creati ve-crosswalks-pedestrian-zebra-crossings-around-world-in- pictures