My heritage has been in advertising and conceptual design, I have developed strong brands and redeveloped tired brands both on and offline using a key frame work taught to me at DDB. Relevance, Originality and Impact (ROI). Over the last few years I have mainly been concentrating on interaction design and the web. I have been a real warrior for all things interactive and believe in the diversity and the potential of such a powerful medium. I have a strong technical framework, coupled with a real intuitive sense which gives me the perfect foundation to developing brands online.
I aim to be extraordinary and break new ground. Where relevant of course.