Fowd conference - web designer/psychologist
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Web designers change behaviour. Psychologists understand behaviour. In order for designers to change behaviour we need to understand it and how the brain works.
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Fowd conference - web designer/psychologist
- 1. Psychological influences of the internet Internet influences on psychology Corinne Hitching msc*pending Senior interactive designer at The Group
- 3. ? Web designers change behaviour Psychologists understand behaviour
- 4. BEHAVIOUR = Personality + Environment
- 5. blog tweet Email LIKE READ click-through View watch Download We do everything at speed & at once
- 6. At work we change windows, check emails and status, switch programs more than once every 2 minutes
- 7. 10% We are only aware of 10% of our brains activity
- 8. CAUGHT YOUR E E Y Our subconscious analyses everything and decides if our conscious needs to know about it
- 9. Distractions impede logo learning by up to ad ad ad 80%
- 10. Reducing distractions and logo limiting decisions reduces stress and enhances learning and experience
- 11. With the information +200% available online we have the potential to increase our IQs up to 250-300.
- 12. Knowledge alone doesnt motivate us
- 13. :) Friends & other people make us happy and encourage us to do things, they motivate us
- 14. SUCCESS We are more likely to do something if we are positively reinforced
- 15. 35% 24% We are more likely to do something if other people are doing or talking about it
- 16. 51% of FB users dont trust the new timeline
- 17. Gradual change makes brands and web sites more human easier to engage with
- 18. If coca cola rebranded like this we would loose our historical connections to the brand
- 19. :) So in order to change behaviour we need to understand it and that too much change will leave our audience disconnected