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microblogging enterprise microblogging ubimic web 20 social software enterprise 20 social media web20 enterprise20 collaboration netzwerke twitter verwaltung administration enterprise innovationsnetzwerke germany adoption implementation 别颈苍蹿眉丑谤耻苍驳蝉辫谤辞锄别蝉蝉别 projektmanagement socialsoftware enterprise 2.0 web 2.0 wissensmanagement activity stream gpsv enact yammer ubimiclabor knowtech fallstudie sociology cmc activity theory microblogging artificial intelligence ai mkwi10 mkwi communote management einfhrungsprozess webmontag chemnitz twittwoch sachsen implementierung ireko ubiquitous microblogging sachsen twittwoch knowledge management