"the parent of pop-up [retail]" - real estate titan CBRE鈥檚 industry magazine, IN_retail
Patrick Courrielche is co-founder of Inform Ventures, LLC - known for creating arts-based marketing & publicity campaigns.
He has worked in marketing for nearly two decades & pioneered the pop-up retail concept in the 1990s. Courrielche created a clothing tradeshow for MAGIC Int'l and marketing & publicity campaigns for Levi鈥檚, AT&T, & Motorola. He handled all national lifestyle publicity and played a key role in the grassroots marketing for the launch of Toyota's youth brand 鈥� what AdAge highlighted as 鈥渢he most successful automotive brand launch in the history of the auto industry of North Americ...
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