Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
VP of Strategic Planning at Nansen
Industry
Advertising / Marketing / PR
Website
http://www.designata.co/
About
In marketing, too many are concerned with the surface. My colleagues and I care about what’s underneath. It’s the chewy, textured layers of meaning that we love.
We are grounded on the idea that the single greatest thing we can do in this line of work is to reveal the truth in a moving way. It’s how to get audiences to appreciate who you are, understand why you do what you do, and care because it means something real to them. So be brave. Embrace the inherent truths of your brand as the things that give vulnerability and character to the most interesting of us. It’s what makes certain people, ideas, brands wonderful.
If you are a creative agency-type, and you share our beliefs, th
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