No matter what industry you're in, if you truly want to differentiate yourself and leapfrog your competition, thought leadership is the way to do it.
Your customer/client doesn't want a product or services pitch, instead they want to know that you understand their issues and their challenges. You need to instil in them the confidence that you are an expert and have unique insights into their sector. Thought leadership is the platform to help you achieve this.
I am passionate about thought leadership, I have written fourbooks on the topic and I help companies arrive at a thought leadership position and then take it to market. Visit my blog www.thoughtleadershipstrategy.net/ and the
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