Craig Elston is an agency leader and head of strategic planning with a strong background in a broad range of marketing disciplines. Craig has a vast amount of cross category experience and a strong track record of success in generating profitable growth and global visibility.
Craig has built strong strategy teams that incorporate strategic planning, media strategy, research and analytics in Europe and the US. Craig's specialties include: account planning, strategic planning, qualitative research, quantitative research, new business pitches, storytelling and team development.
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