Public Speaker, Digital, Communications, Content, Strategist, Author and Lecturer
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About
Specialties:
Advise on all aspects on online, digital engagement including PR, inbound marketing, website, design, content, social, communities, SEO, SEM, PPC, analytics and ROI.
Highlights:
• Showing Swiss Re how to update social media, engagement and alignment with traditional PR and business goals
• Showing blue chip firms like Balfour + Manson and investment firm Turcan Connell how digital engagement can improve their work/profit
• Responsible for PR and marketing of Scotland's domain name .Scot
• Lead digital on new Sleeper train service
• Creating new profitable FMCG B2C product lines via social media (£1m profit on £5m revenue. Social spend was £12,000)
• Took Tesco Scotland t...