Personal Information
Organization / Workplace
Barcelona Area, Spain Spain
Occupation
Customer Experience Strategist for Service Innovation
Industry
Apparel / Fashion
About
• More than 15 years managing multidisciplinary teams to develop innovation projects and leading the transformation of business models within organizations.
• Designing the Customer Experience strategy for service innovation, new products & business models.
• Creating and managing omni-channel service ecosystems for loyalty programs & commercialization platforms with social CRM.
• Applying customer centered tools (Design Thinking) and agile methodologies for hypothesis-driven innovation (Customer Development, Value Proposition & Lean Startup).
• Developing co-creation processes with neuromarketing indicators: from emotional usability (Emoscope patent) to experience design.
Industri...
Contact Details
