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Brenner Consulting Group Engagement Details
CRAIG BRENNER - 3
BRENNER CONSULTING GROUP - MAJOR ENGAGEMENT DETAILS
SR. DIRECTOR OF PRODUCT & BUSINESS DEVELOPMENT (retainer), Kauffman Foundation (iBridge) 2007
ï‚· Formed and managed strategic relationships with over 100 top-tier research organizations around the
globe and established partnerships with federal and state governments, non-profit entities and key high-
tech, pharma, nanotech and bio-med industry leaders and investors.
ï‚· Increased the client base 4x in less than 6 months helping the network reach over 20,000 licensable
technologies (from < 2000) and serving over 15,000 members (from < 4000).
BUSINESS DEVELOPMENT EXECUTIVE - KINDLE (Pre-launch) (retainer), Amazon.com 2006 – 2007
ï‚· Responsible for pursuing and persuading top-tier media companies to adopt the Kindle platform for their
content before its unveiling—enabling the successful launch with more than 100 U.S. and int’l magazines,
newspapers and blogs available on the Kindle including the NY Times, Daily Telegraph, Washington Post
and Herald Tribune.
SR. DIRECTOR STRATEGY & BUSINESS DEVELOPMENT (retainer), Qpass/Amdocs (OpenMarket) 2005 – 2006
ï‚· Refined the original business plan and created the first product plans and roadmap and developed the
launch plans—which ultimately lead to generating 1 billion $'s in transaction dollar volume in 2 years.
 Developed an innovative business model tied to a dynamic market index—reducing OpenMarket’s margin
exposure to mobile operator fee fluctuations to nearly zero.
 Built and led strategic relationships with over 40 mobile content providers and 10 mobile operators—
allowing OpenMarket to reach over 97% of U.S. mobile subscribers within the first 2 years.
VP OF PRODUCT MANAGEMENT (retainer), Melodeo (Acquired by HP) 2005
ï‚· Completely refined original product plans and roadmap and developed critical customer requirements for
the entire product portfolio—resulting in the successful pivot of its business strategy and acquisition by HP.
VP OF PRODUCT AND BUSINESS DEVELOPMENT (retainer), Loudeye (Acquired by Nokia) 2003 – 2004
ï‚· Defined key organizational requirements for product and marketing teams and, in less than 4 months,
rebuilt a team of 10 product management, marketing and business development professionals.
ï‚· Helped refine the business vision and developed an entirely new product strategy, product plans and
supporting sales and marketing materials—resulting in successful pivot of strategy and acquisition by Nokia.
VP OF BUSINESS DEVELOPMENT (retainer), ReplayTV (Acquired by DirectTV) 1998 – 2000
ï‚· Shaped and directed long-term strategic joint-collaboration and OEM relationships with major consumer
electronics partners including Matsushita/Panasonic, Sharp, JVC, Zenith, Pioneer, Samsung, LG, Intel,
Motorola and Apple—projected aggregate revenue from these relationships was more than $100MM.

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Brenner Consulting Group Engagement Details

  • 2. CRAIG BRENNER - 3 BRENNER CONSULTING GROUP - MAJOR ENGAGEMENT DETAILS SR. DIRECTOR OF PRODUCT & BUSINESS DEVELOPMENT (retainer), Kauffman Foundation (iBridge) 2007 ï‚· Formed and managed strategic relationships with over 100 top-tier research organizations around the globe and established partnerships with federal and state governments, non-profit entities and key high- tech, pharma, nanotech and bio-med industry leaders and investors. ï‚· Increased the client base 4x in less than 6 months helping the network reach over 20,000 licensable technologies (from < 2000) and serving over 15,000 members (from < 4000). BUSINESS DEVELOPMENT EXECUTIVE - KINDLE (Pre-launch) (retainer), Amazon.com 2006 – 2007 ï‚· Responsible for pursuing and persuading top-tier media companies to adopt the Kindle platform for their content before its unveiling—enabling the successful launch with more than 100 U.S. and int’l magazines, newspapers and blogs available on the Kindle including the NY Times, Daily Telegraph, Washington Post and Herald Tribune. SR. DIRECTOR STRATEGY & BUSINESS DEVELOPMENT (retainer), Qpass/Amdocs (OpenMarket) 2005 – 2006 ï‚· Refined the original business plan and created the first product plans and roadmap and developed the launch plans—which ultimately lead to generating 1 billion $'s in transaction dollar volume in 2 years. ï‚· Developed an innovative business model tied to a dynamic market index—reducing OpenMarket’s margin exposure to mobile operator fee fluctuations to nearly zero. ï‚· Built and led strategic relationships with over 40 mobile content providers and 10 mobile operators— allowing OpenMarket to reach over 97% of U.S. mobile subscribers within the first 2 years. VP OF PRODUCT MANAGEMENT (retainer), Melodeo (Acquired by HP) 2005 ï‚· Completely refined original product plans and roadmap and developed critical customer requirements for the entire product portfolio—resulting in the successful pivot of its business strategy and acquisition by HP. VP OF PRODUCT AND BUSINESS DEVELOPMENT (retainer), Loudeye (Acquired by Nokia) 2003 – 2004 ï‚· Defined key organizational requirements for product and marketing teams and, in less than 4 months, rebuilt a team of 10 product management, marketing and business development professionals. ï‚· Helped refine the business vision and developed an entirely new product strategy, product plans and supporting sales and marketing materials—resulting in successful pivot of strategy and acquisition by Nokia. VP OF BUSINESS DEVELOPMENT (retainer), ReplayTV (Acquired by DirectTV) 1998 – 2000 ï‚· Shaped and directed long-term strategic joint-collaboration and OEM relationships with major consumer electronics partners including Matsushita/Panasonic, Sharp, JVC, Zenith, Pioneer, Samsung, LG, Intel, Motorola and Apple—projected aggregate revenue from these relationships was more than $100MM.