I am passionate about marketing and marketing research. I like to understand not only about Hows and Whats about the consumer but also the like to know what is happening at the retail stores to the time time of purchase.
I like to understand these facets not only through quantitative but through qualitative techniques also, of which I have had a brief introduction during my Final year project , where I learned about consumer insights about chocolates industry in India, pertaining to the consumer behavior and how they are affected by the sensory cues used by the chocolate industry media activities.
I have also been a part of quantitative study where I with team of 5 others started a resea...
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