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Rѧѧ̤ȤоȽˏ¤Ƥޤ uƷ_k͜㡢ꥵ`᥽åɣ췽ʽ᥿ʥꥷʤɤΥƩ`ޤˤĤоƤޤ I am assistant professor of marketing at Waseda University, School of Commerce. My primary scholarly interests concern new product development, customer satisfaction, and research methodology using structural equation modeling and meta-analysis. My recent papers have appeared in Journal of Marketing and Distribution and Shouhisya Kodo Kenkyu.