The document outlines plans to create a quarterly dashboard to inform the company about the work of the product marketing and product management teams. The dashboard will present quantifiable customer data from sources like net promoter scores, social media, customer support, and community feedback. It will include graphics and details on special projects to make the information interesting visually. The dashboard is a work in progress and collaborative effort that aims to demonstrate the value of product marketing and product management through relevant customer insights.
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Proving the Value of PM & PMM
1. Proving the Value of PM & PMM with
a Dashboard
Debbie Mason
Associate Product Marketing Manager
Sage
2. Dashboard Inception
Provide a quarterly PM & PMM Dashboard
Inform the company of what PM & PMM is doing
Make it informative and interesting
3. Data Presentation
Net Promoter Score Data
Social Media
Customer Service & Support
Community Data
Quantifiable Data
