8 ways charities can use mobile marketing
?Download as PPTX, PDF?
0 likes?574 views
This document discusses how charities can use mobile marketing through strategies like setting up SMS donation numbers, creating mobile apps or games, optimizing websites for mobile, sending SMS/email alerts, and using social media platforms like Twitter, Foursquare, and location-based services. It notes trends in mobile phone adoption, with over 4.6 billion subscribers in 2009 and smartphones projected to make up 60% of mobile phone sales by 2013. Charities are encouraged to claim their location, create branded mobile content, and utilize emerging platforms to engage donors on mobile.
8 ways charities can use mobile marketing
- 1. 8ways charities can use mobile marketingA short guide to mobile marketing.
- 2. Remember this?29 May 20102
- 3. 4.6Billion ¡ estimated number of mobile phone subscribers at the end of 2009.29 May 20103
- 4. 93the percentage of 18 ¨C 29 year old with a mobile29 May 20104
- 5. 60The percentage of mobiles to be sold in 2013 that will be SMARTPHONES29 May 20105
- 6. Smart phone 2010Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and ¡ voice and texts 29 May 20106
- 7. Smart phone 2013?? No ¡ this is a wrist phone watch from 201029 May 20107
- 8. 25Percentage of UK tweens (aged 8-12 ) with a profile on Facebook, Bebo or MySpace29 May 20108
- 9. 400Million of users on Facebook at the start of 201029 May 20109
- 10. and it just went mobile.29 May 201010
- 11. TRENDS IN MARKETINGOl¡¯ SkoolNu SkoolPrint AdsMagazinesExpos & Trade ShowsTele-salesDirect MailRadioTVSocial MediaE-mailCRMBanner AdsOnline VideoSearchWebViralBlogMobile29 May 201011
- 12. 8ways charities can use mobile marketingSetup an SMS premium number to text donationsCreate a your own app or game for mobileBuild a mobile-friendly websiteSetup SMS and email alerts to get your message outCreate your own branded content like images, videos and musicTalk about your cause or trends on TwitterClaim your location on Foursquare, Gowalla & Google PlacesTalk to us29 May 201012
- 13. DAMIEN SAUNDERSSocial Media Marketing Specialist +44 7919 110 638Damien@DamienSaunders.com@damiensaundersWhat Next? Get in touchFind out more:http://damiensaunders.com29 May 201013