Senior digital optimisation, insight and analytics professional with substantial experience in regulated industries. Strong background in a wide range of computer software and languages, including Adobe Analytics and Target products, Clicktale, Crazy Egg, Experian HitWise and Microsoft Office.
Specialties:
- Website performance/ revenue/ conversion rate optimisation
- A/B and multivariate testing (MVT)
- Segmentation and behavioural targeting
- Opportunity identification and sourcing
- Advanced expertise in Adobe Analytics and Target products: Reports & Analytics (SiteCatalyst), Ad-Hoc Analysis (Discover), Data Workbench (Insight) and Target (Test&Target)
- Keyword analysis
- Digital mar...
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