I'm the co-founder and CEO of Sharethrough, a software company that powers in-feed ads for premium publishers, on web and mobile.
Our mission is to shift the advertising paradigm away from obnoxious ads & towards a world where brands distribute meaningful content that delivers actual value.
Publishers like Forbes, Time, CBS use Sharethrough to manage and sell in-feed ads that automatically match the form and function of their pages.
For marketers like Coke and P&G, Sharethrough is a distribution platform for brand content 鈥� a way to distribute video and editorial content through ads that fit in. Like Facebook Sponsored Stories or Twitter Promoted Tweets, but for the rest of the ...
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native advertisingmarketingnative monetizationcontent marketingnativemediaviral videomarketing and advertisingviral marketingpsychologybehaviorclimate changeadvertisingneurosciencesocial mediasharethroughearned mediafederated mediaprogrammaticsocial advertisingcm summitintimacypublishingcmsummitdigital media
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