LoveThyChef Deck (Dec 14)
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LoveThyChef is a food delivery service that provides freshly prepared healthy dinners delivered to customers' homes between 6-9pm Monday through Friday. Meals are prepared daily by chefs using local and organic ingredients and can be ready to eat in just 5-10 minutes. The company aims to provide an alternative to takeout meals that are unhealthy or restaurant delivery that has limited options and high costs. LoveThyChef has been operational for 12 weeks with over 100 active customers and growing sales. They are seeking ?150k in funding to expand operations and reach 500 meal sales per day.
LoveThyChef Deck (Dec 14)
- 1. LoveThyChef
- 2. LoveThyChef is a food delivery for healthy weeknight dinners, freshly prepped by our chefs, from local & organic produce, and ready to eat in minutes
- 3. The weeknight dinner. Busy London professionals are overworked, out of time and lack any motivation to cook at home Where’s the pain point?
- 4. The weeknight dinner revolves around takeaways & ready meals
- 5. 1) A weekly rotating menu of healthy dinners, 2) freshly prepped each day by our chefs, 3) always ready to eat in 5-10 minutes, 4) and delivered Mon - Fri between 6-9pm So how can we help?
- 6. Our website - Process orders online - Auto rotating menus - Personal chef profiles - Ratings & reviews - Tags for each dish - Responsive design
- 7. Business Model By removing the heat element from traditional takeaway, we can restructure the food delivery value chain to create a more cost effective & scalable model.
- 8. This means we’re able to operate with... than any other takeaway in the world Single Kitchen Less staff Less drivers
- 9. We take inspiration from SF based dinner delivery Munchery ? Raised over $40m ? Single commercial kitchen ? Deliver 6,000 meals a day ? With only 50 delivery drivers Market Validation
- 10. Our Competition Selection unhealthy Overwhelming choice of similar cuisine Bottom line: Unhealthy Proper restaurant delivery Only restaurants within 2 miles, can get very costly Bottom line: Too costly Affordable price ?4-5 Preservatives, additives, flavour enhancers, processed Bottom line: Low quality Affordable price ?5-7 Static selection of food, no fresh ingredients and no immediate delivery! Bottom line: Repetitive
- 11. Our vision is to sell our “gourmet ready meals” in shops and kiosks inside London Underground stations.
- 12. Our Traction Operational for 12 weeks (only 2 delivery drivers, 7 mile radius) - 100+ active customers - 25+ sales a day - 20% week on week sales growth - 40% customer retention - repeat customers purchase avg x2 / week
- 13. How we look on Twitter
- 14. Trained chef to Michelin standard, Catering Manager at London Olympics, Private chef to pop musician “Pink” Founder of We Are Spectacular ex-Marketing Director at Pret A Manger and Yo Sushi! Int. Marketing Director at JustEat ex-CRM manager at TopTable BSc Business Management Previous founder of eatro.com, 3 years in tech recruitment BSc Accounting, MSc Finance Previous founder of eatro.com, p2p marketplace for sharing homemade food Andrew Rantell Mark McCulloch Tess Tucker Bar Segal Non-Exec Director Team: Daniel Kaplansky Our Team Co-founder, CEO Co-founder, Head of FoodCo-founder, COO
- 15. Funding We’re looking for ?150k SEIS funding to fit our kitchen & scale our service in London (We have ?50k committed from a business angel)
- 16. The Numbers Kitchen rent ?3,000 Kitchen staff ?5,000 Drivers ?4,000 Produce ?6,000 Packaging ?1,000 Admin ?3,000 Marketing ?2,000 Total: ?24,000 Monthly expenses - to reach breakeven (100 meals a day)
- 17. The Numbers We forecast this funding to take us beyond breakeven, and to reach 500 meal sales a day (10,000/month) Projected revenue: 10,000 x ?10 = ?100,000 Projected expenses: = ?80,000 Net monthly profit: = ?20,000