Indygen is a second brand for Vodafone Romania to deliver the youth proposition in the Romanian market. It operates as a separate mobile network (a cross between regular mobile operator and an MVNO) aimed at young people under 26.
1. Creating the Indygen brand and product:
a. Developing the brand positioning and identity through a 2 months ideation and research process alongside Brandient Brand Agency.
b. Setting the product principles and vision.
2. Designing, developing and coordinating the implementation of the Indygen product architecture and features:
a. Creating the Indygen product strategy and wireframing.
b. Supervising development agency: wireframing, usability and front-end d...
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